Vinbound Marketing is dedicated to reviving and managing the digital presence of wineries
Based in the Pacific Northwest, we provide wineries with a full range of digital marketing services to grow tasting room traffic and sell more wine. With both one-time and ongoing services, we have solutions for wineries in all stages of growth.
We Manage Your Digital Marketing
We provide ongoing management of your winery’s website, email newsletters and overall digital strategy. With ongoing services leveraging the latest technologies and marketing techniques, you can rest assured that your brand will stand out in the digital era.
We Know The Wine Industry
Vinbound is run by Brian Richardson, former Assistant Director of the International Pinot Noir Celebration. We have a thorough understanding of the wine industry and the industry-specific details that need to be built into your websites and marketing.
We Are Tech Heavy
We appreciate good design and implement it into all of our marketing campaigns, but ultimately our services go way beyond making things look good. Behind every website and email newsletter is clean code structure, SEO best practices, and mobile-responsiveness.
Who Is Vinbound Marketing?
So here’s the thing about Vinbound… we’re not a team of computer geeks and social media “gurus” tucked away in a corporate office somewhere. The truth is, Vinbound is run from the heart of Oregon wine country (Carlton) mostly by one person: Brian Richardson.
You could call me a marketing consultant or web developer, photographer or entrepreneur. Regardless of how you classify me, know that I’m dedicated to helping wine country businesses prosper.
My first gig in the wine industry was as intern for the International Pinot Noir Celebration while attending Linfield College. That internship eventually turned into three years as Assistant Director for IPNC. I got to know a lot of great people in the Oregon wine industry (and worldwide Pinot community). It was working closely with so many great wineries that I witnessed the struggle that many wineries have in keeping their image fresh, their tasting rooms busy, their wines easy to find and purchase online.
In addition to my experience in the wine world, I’ve long been active in web development. I started building websites in 2001 and have been honing my skills ever since. Over the years I have built websites and managed digital marketing campaigns for corporations, mom & pops and everything in-between. Using these skills to help my connections in the wine industry was inevitable, and thus Vinbound Marketing was launched in late 2014.
I may be young, but as you know my generation was born with a computer chip installed in us. What your winery needs is somebody who knows web development and online marketing as intimately as they know the ins and outs of the wine industry. I think my body of work speaks for itself, and look forward to partnering with many more deserving wineries in the years to come.
Cheers, Prost, Industry Salutation of your Choice,
I invite you to take a look at some of my recently created websites. While I do the bulk of the work for Vinbound, I do occasionally leverage a team of expert affiliates in IT, Ecommerce, Graphic Design and PR.
Frequently Asked Questions
Why should we hire you?
Savvy wineries are looking for people who can jump in and quickly solve their specific marketing problems. Most wineries don’t have the budget (or even the need) to pay someone in-house full time to take care of these online marketing needs, and the part-time labor market lacks candidates with the tech skills needed to make much of an impact. It’s this sweet spot of high-tech, high-impact, low-commitment service that Vinbound offers to wineries.
What are your general costs?
Websites average $2500 to $6000 based on number of pages and features. Digital marketing, web optimization and creative media services are provided on an hourly ($60/hr) or retainer ($500 + 50/hr) basis. We also offer fixed-price services like wine bottle photography and aerial photography. For a full price list, click here.
What’s with the name?
A current buzzword in marketing is “inbound marketing”, which focuses on developing beautiful, informative web content to organically attract viewers and inspire action. Search engines reward this quality content by placing it higher in search results, and viewers reward quality content by becoming followers and eventually customers. Vinbound of course is simply the extension of this marketing concept to the wine industry.
Do you work with businesses other than wineries?
Yes! While we specialize in winery marketing, our services extend to any business that needs a strong presence online. Our clients range from large corporations (barcoding, point-of-sale systems, software development) to mom & pops (candy stores, boutiques, photographers).
Are you providing a software service?
No. Vinbound is a small marketing company that works closely with wineries to manage their digital marketing on a project-to-project or retainer basis. Our core services are winery website design, email marketing and digital strategy oversight.
Who is responsible for the work Vinbound does on my behalf?
Founder of Vinbound Marketing Brian Richardson serves as project manager for all accounts. He will be your primary contact at all phases of your project.
What don’t you do?
We do not provide point of sale solutions (though we have some recommendations). We also do not design printed materials (brochures/mailers) or wine labels.
How do we get started?
Just contact us!