DIGITAL MARKETING & STRATEGY

Services to Manage Your Content Creation & Amplification

Social-Media

Social Media Campaigns

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Online Advertising

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Email Marketing

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Strategy Management

Consumers are bombarded with an astonishing volume of brand messages each day, meaning that delivering creative, polished content is key if a brand wants to capture people’s attention. You’ve already done your part to make a great product. Let’s work together to give it the presentation it deserves.

Social Media Campaigns

You already know that you should be using social media as consistently as possible. No longer an emerging trend, social media is simply part of how people expect to interact with you. Day-to-day social media management should originate from an authentic voice within your business and you should have systems in place to leverage its functionality.

Vinbound offers social media oversight and campaigns for wineries, trade groups (AVA’s, etc.), and wine events. We work with our clients to create an editorial schedule and develop the content needed to make an impact on each post.

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Account Setup & Design

Sometimes the hardest part is just getting started. We provide account setup, branding, Hootsuite (or similar) integration, etc., for Facebook, Twitter, Instagram, Pinterest & more.

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Analytics

To what degree are your sales affected by your social media content? We integrate your social channels into several analytic tools to quantify the impact social is having on your business goals.

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Creative Campaigns

Have a special event coming up or a newly released vintage? We provide creative content that can be shared across your channels, including short videos, contests, quizzes, etc.

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Reputation Management

High-impact wineries have a system in place to monitor and respond to customer feedback on social networks / review sites. We provide guidance on how to set up and manage this process.

Online Advertising

Online advertising is a good choice for wineries looking to promote their brand to specific audiences or with specific keywords. Additionally, changes with Facebook and other social media networks are requiring businesses to pay in order for their content to appear in followers’ news feeds. We can design, launch and manage the following types of digital advertising:

  • Search Engine Marketing (Google AdWords)
  • Social Media Advertising (Facebook, Twitter, Pinterest)
  • Remarketing Campaigns from website products
  • Brokered deals with targeted websites for ad placement

Costs to setup and monitor your advertising is 20% on your total monthly budget, with a minimum $500 spend. Ad spend will be distributed between different platforms based on strategy to hit your business goals. You will be provided a monthly report on ad spend and effectiveness (website traffic, follower growth, etc).

winery adwords

Email Marketing

The most successful wineries excel at email marketing. Occasionally overlooked and underrated, winery emails (when done right) prove to be a very powerful generator of online wine sales and a critical component of digital marketing for wineries.

Vinbound aims to overhaul your winery’s email marketing. We focus on building sophisticated, beautiful emails and closely monitor analytics to continue refining your design. We are proficient with Mailchimp, DreamWeaver, VerticalResponse, Constant Contact and more. Our emails are extensively tested on multiple devices and email clients prior to sending to ensure perfect presentation on delivery.

More Information & Examples

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mailchimp reports for wineries

Analytics & Refinement

After pressing the send button, we collect a wide assortment of data to provide important insight on the success of the campaign and what can be improved in the next iteration.

mailchimp for wineries

A/B Testing

Sending out an important email and unsure what phrasing or design to use? We can send out multiple versions to small samples of your list, identify the top performer, then send the best version to the rest of your subscribers.

Email Automation

Automatically send welcome emails to new email subscribers, tasting room discount emails with any product purchase, happy birthday emails to your wine club members, etc.

Newsletter Subscription Forms

How easy is it to join your mailing list? We build newsletter signup forms in sections of your site most likely to attract subscribers. Form information integrates perfectly with Mailchimp and other email services.

Strategy Management

There are no one-and-done miracle to digital (the closest thing is a nice new website). Digital marketing is a long-term strategy that requires ongoing campaigns incorporating all techniques from the online marketing tool kit. The key is setting specific business goals, embracing new technologies and using data to understand what works and what you can do without.

Our Web Optimization, Digital Marketing and Creative Media services are all wrapped into our monthly retainer. Every month we create a custom blend of services based on your past performance and biggest opportunities for growth.

In the end, Marketing is all about expressing your unique value. You do this naturally when you talk to your customers. Your digital presence should do it when you’re not.

Free Resource: The Online Marketing Checklist for Wineries

START WITH A DIGITAL MARKETING ROADMAP FOR YOUR WINERY

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