Consumers are bombarded with an astonishing volume of brand messages each day, meaning that delivering creative, polished content is key if a brand wants to capture people’s attention. You’ve already done your part to make a great product. Let’s work together to give it the presentation it deserves.
Online advertising is a good choice for wineries looking to promote their brand to specific audiences or with specific keywords. Additionally, changes with Facebook and other social media networks are requiring businesses to pay in order for their content to appear in followers’ news feeds. We can design, launch and manage the following types of digital advertising:
- Search Engine Marketing (Google AdWords)
- Social Media Advertising (Facebook, Twitter, Pinterest)
- Remarketing Campaigns from website products
- Brokered deals with targeted websites for ad placement
Costs to setup and monitor your advertising is 20% on your total monthly budget, with a minimum $500 spend. Ad spend will be distributed between different platforms based on strategy to hit your business goals. You will be provided a monthly report on ad spend and effectiveness (website traffic, follower growth, etc).
The most successful wineries excel at email marketing. Occasionally overlooked and underrated, winery emails (when done right) prove to be a very powerful generator of online wine sales and a critical component of digital marketing for wineries.
Vinbound aims to overhaul your winery’s email marketing. We focus on building sophisticated, beautiful emails and closely monitor analytics to continue refining your design. We are proficient with Mailchimp, DreamWeaver, VerticalResponse, Constant Contact and more. Our emails are extensively tested on multiple devices and email clients prior to sending to ensure perfect presentation on delivery.
There are no one-and-done miracle to digital (the closest thing is a nice new website). Digital marketing is a long-term strategy that requires ongoing campaigns incorporating all techniques from the online marketing tool kit. The key is setting specific business goals, embracing new technologies and using data to understand what works and what you can do without.
Our Web Optimization, Digital Marketing and Creative Media services are all wrapped into our monthly retainer. Every month we create a custom blend of services based on your past performance and biggest opportunities for growth.
In the end, Marketing is all about expressing your unique value. You do this naturally when you talk to your customers. Your digital presence should do it when you’re not.
Free Resource: The Online Marketing Checklist for Wineries