Managed Digital Marketing Services For Wineries
Most wineries struggle to keep up with the rapidly evolving tools and technologies needed to stand out from the crowd. The result is a lackluster online presence that fails to inspire tasting room visits and wine sales.
Vinbound was created to solve this problem, giving wineries a partner to manage their marketing technologies and craft a powerful digital strategy on an ongoing basis.
Every Month You Receive:
Your Custom Blend of Services May Include:
- Website Content Updates & Content Creation (Product Pages, Blog Posts, Announcements, etc.)
- Email Newsletter to your email list +signup form management +metrics and refinement (3 hrs)
- Search Engine Optimization Services
- Aerial Photography & Video
- Wine Bottle Shots
- Video Advertising for Youtube and social media
- Technical website optimization services
- Event Listings in industry sites, directories, etc.
- Trade Resource Creation (Wine Fact Sheets, Shelf Talkers, etc.)
- Online Advertising Campaigns
- Social media campaigns
- Creative Media (Online maps, charts, etc.)
- Staff Training
$500 Starting Fee
What is the cost of the retainer?
Unlike other fixed-price services offered by Vinbound, the cost of the retainer varies from winery to winery based on your specific needs and in-house capabilities. The $500 marketing audit at the beginning of our business relationship identifies your current strengths and weaknesses and develops a strategy based on your business goals. We then offer you a few different retainer options to choose from, each with its own set of deliverables. The cost of our retainers start from $500 per month, with our client average around $1500 per month.
How do we get started?
Give us a call, or fill out the form at the bottom of this page. We will provide you with a marketing audit contract, which ensures any information you provide to Vinbound Marketing will stay completely confidential. After signing the contract, $250 will be due immediately for us to begin our work, and the remaining $250 on completion and delivery of your marketing strategy to you. You will be provided a questionnaire to fill out to help us better understand your winery’s current marketing position and goals. Your completed audit will be provided to you in PDF format and will include full detail on digital marketing tactics that need to be taken to reach your goals. Your in-house team can use this information as a strategy guideline, or you can rely on Vinbound Marketing to provide ongoing marketing services to you via our monthly retainer. The monthly retainer is customized for each winery per your audit results, and you will be given several different retainer options to choose from at several price points.
What is the $500 starting cost?
This covers our digital marketing audit of your winery. To understand how to best serve your winery, we take a close look at your current marketing performance and identify strengths and weaknesses. From this we develop a roadmap of marketing tasks that need to be performed over the next 12 months to boost your winery’s exposure and sales. Some of these tasks can be performed in-house by your own team, and the rest are covered under your retainer with Vinbound Marketing.
What if we are unsatisfied with your work?
Our goal is to grow your business through a more impactful online presence, sell more of your wine and ultimately make your life easier. If you don’t see a return on investment after the three-month contractual period, you may end your relationship with Vinbound without penalty.
I only need a couple one-time services…
Many of our services are offered a la carte with specific pricing for each (see the pricing page). If what you need is not a fixed-fee service, you will be charged our normal hourly rate of $70/hr. Please contact us with your project details and we will get working!
Is there a contract?
All retainer clients must start with the $500 marketing roadmap service, which audits your current digital marketing activities and creates a plan of action for moving forward. You will be provided a few different retainer options based on our findings, and if you want to move forward with any of these retainers you will be required to sign a three-month contract.