Digital Marketing, Tailored For Wineries
Based in the Pacific Northwest, Vinbound Marketing provides wineries with a full range of digital marketing and branding services to grow tasting room traffic and sell more wine direct to consumer. With both one-time and ongoing services, we have solutions for wineries in all stages of growth.
Vinbound is best known for our winery website development services. In addition to web development, we provide the full gamut of digital services to boost your DTC sales, including ecommerce consulting, photography & video services, email marketing, digital advertising management, social media management, graphic design/branding, and digital strategy consultation.
Who We Are
Brian Richardson started Vinbound in 2014 to build websites for wineries in Oregon’s Willamette Valley (Prior to starting Vinbound, Brian was Assistant Director of the International Pinot Noir Celebration). The quality of work and attention to the specific nuances of wine marketing set Vinbound apart, and over the last six years we have worked with over 150 wineries throughout North America. Our home remains in Carlton, Oregon, with services to astounding wineries in pockets the globe over. Vinbound has partnered with amazing talent since our beginnings and now offers a full suite of digital marketing services to help wineries of all sizes sell all their wine.
Access a Network of Digital Marketing Specialists
Vinbound is a team of highly qualified wine marketing specialists who cater to the best wineries around the globe. Every winery requires a unique blend of services to reach their business goals, and our connection to the best global talent extends the range and quality of services available to wineries that partner with Vinbound. Founder Brian Richardson remains the initial point of contact with all Vinbound clients and provides much of our marketing strategy and website development services. Thanks to our in-house team and partner network of talent, we now are proud to offer wineries every digital marketing service imaginable, including graphic design, social media management, branding, print collateral creation, data analytics, ecommerce integrations, virtual reality filming (really), and much more.
Building Tasting Room Traffic with WineryHunt
Vinbound Marketing launched our side business WineryHunt Oregon in 2017. This unique membership program incentivizes wine tasters to visit a curated selection of wine tasting rooms via limited-time waived tastings and benefits. Each month we feature a different micro-region of wineries, and within each pocket is a group of three or four Featured Wineries. Members receive a beautiful bi-weekly email and other digital marketing campaigns introducing them to the monthly Featured Wineries and providing driving directions and other trip details for their upcoming visit. The program has been a resounding success for both consumers and wineries… members often say they never would have visited the wineries without WineryHunt’s guidance, and wineries are reporting very strong turnout, sales and club signups. The model has proven itself a success and has expanded to Washington in 2019 and Sonoma in 2020.
Frequently Asked Questions
What are your general costs?
Websites range from $1500 for a basic one-page website to $10000+ for an extensive build on WordPress. Digital marketing, tech support, and photo/video services are provided on an hourly or fixed-price project basis. Much of our pricing is available here. Because projects vary in scope from winery to winery, we recommend you contact us with your needs and we will put together a formal proposal for you.
Who is responsible for the work done on my behalf?
Vinbound’s Founding Partner and Lead Developer Brian Richardson oversees all accounts and ensures all work provided by Vinbound meets and exceeds the standards of our winery clients.
What's with the name?
“Inbound marketing” is a marketing tactic which focuses on developing beautiful, informative web content to organically attract viewers to your website and inspire action. Search engines reward this quality content by placing it higher in search results, and viewers reward quality content by becoming followers and eventually customers. Vinbound of course is simply the extension of this marketing concept to the wine industry.
Why should we hire Vinbound?
Savvy wineries are in need of marketing experts who can manage their brands and respond to marketing challenges in the competitive wine industry. While having an in-house marketer is nice, it comes with a few caveats:
1) All marketers have certain strengths and weaknesses. Vinbound is a diverse team of marketers who collectively are experts in every category imaginable: graphic design, website development, SEO, video production, social media, etc.
2) The cost of having an in-house marketer exceeds that of outsourcing your marketing to a partner agency like Vinbound for 90% of wineries. OR, if your budget allows, an in-house marketer working in partnership with the team from Vinbound gives your winery the best of both worlds!
Do you work with businesses other than wineries?
Only if it is related or deeply influenced by the wine industry! For example, we often work with AVAs or DMOs and have specific packages for these organizations. Some recent AVA/DMO clients include Visit Carlton, Alexander Valley Winegrowers, McMinnville Foothill Winegrowers, Eola-Amity Hills Winegrowers, and the Yamhill-Carlton Winegrowers.