Ecommerce for Wineries

After building countless winery websites and integrating with all of the top online store options, these are our recommended winery Ecommerce solutions

VinoShipper Website Developer


VinoShipper is both a compliance and Ecommerce company. They provide wineries with shipping permits to most US states overnight, and will collect and report all state taxes on your behalf. The online store can be embedded on any website (as well as on your business Facebook page!), with payments processed through the VinoShipper system. VinoShipper also includes a comprehensive wine club management system.


Initiation Fee (to Vinespring): $0
Website Integration Fee (to Vinbound): $250
Monthly Fee: $0
Transaction Fee: 4.5 – 9.5% per sale


Wineries needing permits to ship to many states and who don’t want to worry about collecting and reporting taxes per state

Used By

Twelve Wine

Anam Cara

Squarespace for Wineries

Squarespace Commerce

Squarespace is best known as a website platform, but it also comes packaged with an excellent online store solution. You can easily manage inventory, create shipping and taxation rules, connect to your bank account and sell wine in a snap. Your website and store are hosted on the Squarespace company servers, which are extremely secure and reliable. The store design is also very customizable and beautiful.


Initiation Fee (to Squarespace): $0
Website Integration Fee (to Vinbound): $500
Monthly Fee: $26 (includes website hosting)
Transaction Fee: 2.9% + 30cents / transaction


Smaller wineries who have shipping permits already and just need a simple, beautiful online store to sell wine

Used By

Kelley Fox Wines
Rafael et Fils

WooCommerce for Wineries


WooCommerce is the world’s leading commerce solution for WordPress websites. It is an extremely customizable ecommerce solution that integrates perfectly with your WordPress website. You can edit inventory and manage orders directly from your WordPress dashboard, and there are many WooCommerce extensions that allow you to extend the store capabilities to include custom shipping calculations, the payment processor of your choice, compliance checks, and much more.


Initiation Fee (to WooCommerce): $0
Website Integration Fee (to Vinbound): $750
Monthly Fee: $0
Transaction Fee: 2.9% + 30cents / transaction


Wineries with a WordPress website who need a basic online store with wide range of custom functionality, without monthly fees. Does not have POS integration.

Used By

Cherry Hill Winery
Pyramid Valley


Commerce7 is a newcomer to the wine ecommerce/POS scene, and is quickly becoming our FAVORITE solution for wineries. First, it has an incredibly intuitive design throughout. The POS is easy to use, and the backend to manage inventory, clubs, etc. is refreshingly easy to use compared to the other wine-specific ecommerce solutions mentioned on this page. The online store is embedded on your own website (currently WordPress only, does not work with Squarespace yet), so there is no need to create a separate subdomain for your store that is different from your core website. Commerce7 integrates with a wide range of services, including ShipCompliant, Mailchimp, CellarPass, FedEx and more. Overall, this is definitely at the top of our list, and you need to take a demo to see it for yourself!


Initiation Fee (to Vinespring): $0
Website Integration Fee (to Vinbound): $500
Monthly Fee: $79+1%, or $399/m
Transaction Fee: 2.9 – 3.9%


Wineries with a WordPress website who want an intuitive, modern POS and Ecommerce solution

Used By

Opus One
Bottle Collective
Tasting Merchants

VineSpring Website Designer


There are a number of ecommerce solutions built specifically for wineries, such as Commerce7, WineDirect, Orderport and Vinespring. Rather than just allowing for online sales, these systems also provide wine club management, wine allocations, and varying levels of POS integrations. These options can be too costly for small wineries, and many of the features go unused. Yet for wineries with a high volume of sales and members, a wine-specific solution is usually the  best solution. A great choice for a solution of this caliber is Vinespring.


Initiation Fee (to Vinespring): $1000
Website Integration Fee (to Vinbound): $1500
Monthly Fee: $179-249
Transaction Fee: $0


Wineries who want a nicely integrated online store that also provides wine club and allocation management.

Used By


VinSuite website developer


VinSuite is another all-encompassing solution for wineries that need Point-of-sale, club management and online sales all managed by one central system. There really isn’t anything that VinSuite can’t do… Allocations, cart abandonment, club card processing and a slick POS system are all included. The system even offers an email campaign system with easy list management and segmentation. Compared to competitors who increase their monthly fees based on the amount of wine sold, the costs with VinSuite stay stable at $75/month regardless of sales volume.


Setup Fee (to VinSuite): $2500
Monthly Fee: $75
Transaction Fee: 3%+


Wineries who want one powerful system to manage all POS, online and club transactions. The VinSuite team quickly builds out an online store to match your custom website.

Used By

V. Sattui
Judd’s Hill

WineDirect (Formerly Vin65)

WineDirect is often called the Rolls Royce ecommerce solution for wineries… packed full of features, but at the highest price. For sure, WineDirect is among the best in the wine ecommerce game, with countless features you should review on their website. However, while their ecommerce solutions are excellent, be wary of building your entire website with one of their “free” website templates. Compared to popular website platforms like WordPress or Squarespace, trying to edit your website using the WineDirect website builder is cumbersome and confusing. The backend is not intuitive at all, and your free website soon ends up costing a fortune in tech support for even the smallest edits. We are of the firm belief that WineDirect and others should focus solely on improving their ecommerce functionality while leaving the core website to the much more developed, community-rich platforms of WordPress, Squarespace, Shopify, etc.. So if you go with WineDirect, here is our advice: Hire Vinbound or another website developer to craft your ideal, beautiful, easily-editable core website, then use a WineDirect ecommerce integrator like WineWorks.co to match the style of your WineDirect(Vin65) ecommerce store to the rest of your beautiful website. The result will be a website you love and can easily edit,  empowered by all the ecommerce features you need from WineDirect. Win Win!


Core Website (To Vinbound or other developer): $3000-6000+
Ecommerce Integration Fee (to WineWorks): $1000+
WineDirect Fees: $249-599/month


Wineries who want one powerful system to manage all POS, online and club transactions.

Used By

Westmount Wine
Domaine Serene
Stoller Family Estate

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We Go Into More Detail In Our Article “Best Online Stores for Wineries”

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