After building countless winery websites and integrating with all of the top online store options, these are our recommended winery eCommerce solutions
Commerce7 is our most recommended solution for wineries. First, it is the most modern and intuitive wine-specific solution on the market. Managing inventory, clubs, etc. on the system backend is MUCH easier compared to the other wine-specific ecommerce solutions like WineDirect or Orderport. The online store is embedded on your own website (we suggest WordPress), so there is no need to create a separate subdomain for your store that is different from your core website. Commerce7 integrates with a wide range of services, including ShipCompliant, Mailchimp & Klaviyo, Tock, FedEx, and more. Overall, this is at the top of our list for wineries needing the best.
Larger wineries with a WordPress website and a tasting room who want a modern point-of-sale system, a powerful wine club management solution, and an intuitive online store.
VinoShipper is both a compliance and eCommerce company. They provide wineries with shipping permits to most US states within a week or two, and will collect and report all state taxes on your behalf. The online store can be embedded on any website, with payments processed through the VinoShipper system. VinoShipper also includes a comprehensive wine club management system. There are no monthly fees to VinoShipper, but the margins can get expensive- up to 9% per order. However, compare that margin cost against securing permits yourself for each state you want to ship to and you may find this to be a bargain.
Wineries with a nationwide sales strategy needing permits to ship to many states who don’t want to procure direct shipping permits one by one. Likewise, for wineries who don’t want to worry about collecting and reporting taxes per state, and who need a simple wine club management system.
Squarespace is best known as a website platform, but it also comes packaged with a solid online store solution. You can easily manage inventory, create shipping and taxation rules, connect to your bank account via Stripe and sell wine in a snap. Your website and store are hosted on the Squarespace company servers, which are extremely secure and reliable. The store design is also very customizable and beautiful.
From a user experience, we find Squarespace to offer the simplest checkout experience for your website users. One potential pitfall to be aware of is that you will need a Stripe account for your payment processing, and occasionally Stripe will deny new accounts to businesses selling alcohol. You must hold shipping permits for the states you are going to sell to, and Stripe may request you present those permits and other documentation to keep your account active.
Small to medium sized wineries who have shipping permits for the states they want to sell to without the need for an overly robust wine club/POS solution. Ideal for wineries who want a simple, beautiful online store to sell wine.
Shopify is a powerful and popular ecommerce solution, but it requires an extensive network of plugins and custom integrations to make it a good choice for wineries. This is where Bloom comes in. Bloom is a company that gets wineries completely set up on Shopify and integrated with numerous custom plugins that enable wine club, shipping compliance and more. While some of the plugins are still in their infancy, we expect Shopify to be one of the top choices for wineries within the next few years thanks to its reporting functionality, ease of use and endless plugin marketplace.
Larger wineries or those with deeper pockets, as setup and integration of a Bloom+Shopify website tends to run around $10,000+ with high monthly costs
Corksy is a new option on the market, offering an all-in-one platform for wineries: ecommerce, website builder, reservation platform, wine club, and marketing automation. As a new software solution, there are bound to be some bugs and missing features, although the Corksy team is dedicated to constant refinement of the platform. This is a worthwhile platform to check out and compare against more mainstream solutions.
Wineries looking for an all-in-one solution and are OK with the good and bad that comes with being an early adopter to a new platform