Heads Up! The 2020 list of Best Winery Websites is now out. Check it out here.
Every year or two we showcase some of the most beautiful, functional and inspiring winery websites. This resource is intended to inspire any winery looking to build a new website and serve as a reference for possible design directions. A few key winery website design trends in 2019:
Full screen imagery and video: This isn’t a new trend in 2019, but winery websites continue to utilize full-screen, beautiful images or video that quickly show off the wine, vineyard and tasting experience. The result is a captivating website to browse through, particularly on desktop screens.
Asymmetry: A rigid, predictable block-based website structure is being replaced by websites that favor asymmetrical design. Images and text are displayed in more of a random, mosaic structure, with ample whitespace and artistic positioning.
Unique Fonts: Google Fonts and other web font services now allow for fast-loading, creative fonts in web design. The best winery websites are not afraid to embrace unique fonts in their design and occasionally use very large fronts for maximum impact (see Hannes Reeh Winery below).
The Cuvaison website is a stunner. There just so much that the site does well: Amazing photography, a warm color scheme, subtle loading animations, elegant content spacing with some asymmetry (a key design trend in 2019). The positioning of the menu on the side of the website works well, with elegant font-choice throughout. Definitely one of our favorite winery websites.
Charbono (Matt Morris Wines)
The website for Charbono is not your traditional website at all, but rather a storytelling experience with excellent use of video and photo.It’s a one page production that feels more like a mini-documentary than a website… and the credits at the bottom drive this point home. Being forced to scroll keeps the attention on the story, with details of the winery unfolding in a narrative rather than hidden on multiple different pages of a traditional website. The website also proves that you don’t have to have a beautiful vineyard estate for video to work effectively on the site— the candid vineyard imagery conveys the authenticity behind the brand. Long-scroll websites like this are definitely going to be more commonly seen in the future, and we couldn’t be happier about it.
The Garden Creek Vineyard website is a standout not for the excellent imagery and fonts (both beautiful), but for the concept behind the copywriting. The website is entirely told in the voice of the winemakers, as an interview-style narrative. It’s a breath of fresh air that immediately makes you feel like you’ve known Karin and Justin (the winemakers) for a long time.
The website for Austrian winery Hannes Reeh is on the leading edge of website design trends: large, bold fonts, strong splashes of color and asymmetric design. It’s an impressive website that is a work of art throughout.
The website for Gallica is simple and clean. The smaller font works really well here, conveying elegance and exclusivity. Winery websites don’t have to be huge soaring avant-garde overtures— they can be clean, minimalistic and pure like the Gallica site and work just as well. Built on Squarespace.
The Zena Crown website is highlighted thanks to their very strong use of color grading and filters. All of the images have been run through a slightly grainy, defused filter, which helps create singularity across the site. The color choice is excellent as well. The website shows that you don’t have to have a ton of highly polished photography— if photography choice is limited, creating unity with filters and minimalism get the point across just fine.
The website for Chamisal Vineyards is a gem. There is great use of whitespace, the irregular borders on the top banner images/videos are a nice touch, with topographic-themed graphic design elements tying the whole site together. This website is built on WordPress.