Hedges Family Estate
The Hedges Family Estate website has it all— elegant, professional photography and video, clean page structure and design, and an intuitive homepage that makes it easy to find the main things a visitor would be looking for: Wine shop, Visiting information and Wine Club.
Benza
Built on WordPress with Commerce7 online store integration, the Benza Vineyards website is nice and simple, with plenty of white space mixed with professional imagery and story content. This website is light, airy and easy to navigate, and the online store from Commerce7 makes it easy to add to cart and checkout with little friction in the process.
Aesop
The Aesop website is a testament to excellent branding thanks to unique fonts and artistic photography. The copy is kept to a minimum, there is ample white space, and all of the winery goals are clearly achievable from the home page: Access newest releases, join the wine club, understand the brand through their lookbook gallery, etc. It’s a strong, artistic showing that doesn’t go too avant-garde to where users don’t know how to navigate the site. This website is built on Squarespace with the online store powered by Squarespace Commerce.
White Walnut Estate
This upstart wine brand from Oregon didn’t want a big, elaborate website. Instead, they sought a minimalistic site with black and white photography and succinct copywriting. Only photos of the bottles and grape clusters are in color, allowing for a welcome burst of vibrancy. It’s clean and simple with an intuitive online store built in Squarespace.
Walla Walla Vintners
The website for Walla Walla Vintners proves that you don’t even need more than one page at all (barring the online store/product pages). All of the website content is on one long-scroll page, and it covers all of the core winery goals: show winery hours and a link to directions, provide a clear call to action to shop the online store, showcase wine club benefits, etc. The video banner and several animated images add movement and texture to the site, and a midpage gallery serves as a quick way to get a feel for the brand. This website is built on WordPress with Commerce7 integration.
Westmount
The Westmount website is clearly built around a target demographic: Pacific Northwesterners who like to get outside and explore. This is an example of a website that is well built around a specific target consumer. All of the bottle and product shots are taken in various settings around Oregon (beaches, hiking trails, etc), and the online store is especially creative in that traditional bottle shots have been axed altogether in favor of lifestyle bottle shots. The slanted asymmetric sections adds creative flair as well for this WordPress website.
Bradshaw Vineyards
How do small vineyards stand out? Building a brand around a vineyard and encouraging top wineries to source your fruit is largely about meticulous viticulture and word of mouth. However, there is a growing trend to create an online presence around unique vineyards as well. A strong option for vineyard owners looking to build hype around their vineyard is a single-page website. The Bradshaw Vineyards site is a one-page, long-scroll website that opens to an aerial video of the property and quickly conveys the story and unique climate that make the fruit worth seeking out. The vineyard map with interactive block information is an added plus. Vinbound offers very affordable single-page websites, ideal for vineyards looking to get on the map.
Haus
With extremely unique fonts, retro photography, unique shapes and vibrant colors, the Haus website is another example of exceptional branding. The site alternates between full screen photography and expansive use of white space, and the photography has all been run through a grainy, 70s era filter. It makes for a memorable experience that suggests all the cool kids are drinking this stuff, and you should be too.
