The digital marketing audit from Vinbound Marketing provides wineries with a strategy to attract new consumers and boost DTC sales via online marketing. This is an important full-scale audit of all the ways your brand is represented online and specific actions that should be taken to better reach consumers and improve DTC sales. All wineries considering a monthly marketing retainer must begin with this strategy service.
To Develop Your Digital Marketing Strategy, We Review:
We start with a holistic look at where you winery has come from and your growth goals for the next few years.
Review and recommendations for improving your website experience, including content audit, UX, forms, use of media, and navigation structure
A technical audit of your website, including server speed, security, broken elements, compression, mobile-responsiveness, and caching
Full analysis of Google Analytics data, including referral traffic, viewing patterns, conversion optimization and goal setting.
Search Engine Optimization
XML sitemaps, SEO plugins, metatags, title tags, directory placements, alt tags, URL structure, map listings
Review of any current advertising practices, and introduction to various digital advertising options to reach new consumers
Review of all social media activity, and specific tactics and strategies your winery needs to take to reach your goals.
Review of current email marketing processes and insight into email marketing practices to increase your sales and followers
What You Are Provided
1) A full report (PDF) with point-by-point review of current digital marketing strengths and weaknesses
2) Specific digital marketing actions that should be taken to reach your goals, with resources your in-house team can use themselves (if applicable)
3) A proposal of a-la-carte and ongoing retainer services from Vinbound Marketing to manage these marketing tasks for your winery, customized for your specific winery needs.
How To Get Started
The cost of this service is $500.
To get started, provide your basic winery information using the form below. We will follow up with a more extensive list of questions and also will request access to various winery accounts. You will be provided with a Non-Disclosure agreement to assure confidentiality of your information. Work will begin immediately, and your strategy report will be provided within a week.
All information is kept strictly confidential. Your strategy audit is performed by Brian Richardson, founder of Vinbound Marketing.