Marketing for AVAs and DMOs

Vinbound Marketing provides a full suite of digital marketing, strategic branding and website development services for American Viticultural Areas (AVAs) and Destination Marketing Organizations (DMOs). Our services shine a spotlight on your region as an attractive travel destination, high-quality producer of world-class wines, and dynamic community to live and work.

Wordpress websites for wineries

Website Development

Vinbound Marketing specializes in website development for the wine industry, and we have built many websites for AVAs and DMOs. These websites are custom to each client and built on our core WordPress package. Our focus is to inspire visits to your region by elegantly showcasing the places to eat, drink, stay and have fun at while visiting your region. All sites include trip-planning resources, interactive maps, filterable business profiles and more.

Examples of AVA/DMO Websites Built By Vinbound:
Alexander Valley Winegrowers
Eola-Amity Hills Winegrowers
McMinnville Foothills Winegrowers
Visit Carlton (DMO)

Social Media Management

We are storytellers passionate about social media and wine region marketing. We reach the millions of Americans who have incorporated digital platforms into their daily lives and tell the stories that inspire visits to your region and its unique businesses. We create original content and manage AVA/DMO social media across all major platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest and Google Posts. We also create and manage social media advertising campaigns.

Examples of AVA/DMO Clients We Manage Social Media For:
Visit Carlton
Yamhill-Carlton AVA
WineryHunt Oregon

Photo and Video

Our roots as an agency are in photography, filmmaking and storytelling using digital platforms. There’s no better agency at capturing your region on photo and video than Vinbound Marketing. We offer a variety of packages to capture both video and photography in your region, with both long-form documentary videos, shorts for social media, and content specifically captured to flesh out the texture and core assets of your website. Sourcing models, bottle shots, virtual tours and all other photography is offered by Vinbound.

Learn More and See Examples Here

Virtual Tours

Vinbound is a leader in the development of virtual tours for wine destinations. We are able to capture aerial and traditional 360° images throughout your region using the newest cameras and technologies. These shots are combined and weaved into one captivating virtual tour of your AVA or DMO. This immersive experience allows your website visitors to truly grasp the scope and beauty of your region and the variety of businesses/vineyards within it. Embedded on your website or shared on social media, every virtual tour includes your regional branding and a full index of 360 imagery taken at diverse locations of your choosing.

Example: Yamhill-Carlton Virtual Tour

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Plus All Of These Marketing Services

LEAD GENERATION

Retargeting, digital/social advertising, geofencing, reporting and other managed lead generation services

SEO

Technical, off-site and content marketing SEO tactics to enhance your organic search results
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EMAIL MARKETING

Email design, copywriting, creative content development, list management and A/B testing

REPUTATION MARKETING

Dashboard access, tailored review responses, and expert review ticketing executed by Vinbound’s own reputation specialists

BRANDING

Creative discovery, naming, logo design, brand standards and marketing guidelines to set your region apart

PRINT COLLATERAL

Brochures, direct mailers, print ads, envelopes, letterhead, business cards and all other printed materials

Frequently Asked Questions

How to we get started?

Fill out the form below or contact us directly at [email protected]. We will set up a call or in-person meeting to introduce ourselves and understand your AVA/DMO marketing needs. We’ll then put together a full proposal of recommended services for you to choose from. After selecting your ideal blend of services, a contract will be provided and then we will get to work on your behalf!

Who performs this work for our AVA/DMO?

You will be provided an account manager from Vinbound Marketing to be your core point of contact and to interface between our team and yours. Specific work is provided by one of our digital marketing specialists depending on the service being provided (SEO, social media, website development, etc).

Why should we hire you?

We live and breath the wine country lifestyle and understand the critical role that wine tourism has in developing and sustaining communities. We’ve handled many campaigns for AVAs and DMOs and understand the nuances that are needed throughout your marketing to stand out in a competitive tourism climate. Our team has deep experience across all major digital marketing needs, from social media to website development.

How much are your website costs?

AVA and DMO sites are built on WordPress. Our base WordPress package is $6000, although most AVAs and DMO websites average $10-30k after factoring in total page count and custom functionality.

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Contact Us For A Proposal