Wine Marketing Services from Vinbound Partners

While Vinbound primarily specializes in winery website and photo/video services, we recognize how important each of the below marketing categories are to the success of your winery. We are proud to connect our clients with outstanding partner agencies and contractors who specialize in the below marketing services for wineries.

We encourage you to provide your marketing/project needs and we will put you in touch with the ideal team of talent to get the job done.

Branding & Label Design

Professional branding and label design are critical to the success of any winery. Barring exceptional reviews or word-of-mouth recommendations, many first-time customers will choose to purchase your wine based solely on the label. Having a well executed design that stands out to your target market is just as important as the quality of the wine in the bottle!

The label drives your first sale, the wine drives the rest.

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DTC Strategy & Managed DTC Marketing

A great Direct-To-Consumer strategist will assist your winery with the following:

Create overall DTC marketing plan
Develop editorial schedules for social and email
Manage advertising, email, and social campaigns
Identify target demographics and implement strategies to expand brand awareness
Assist in development of wine club structure
Assist with brand development and other creative services

Recommended Partners:

Premier Cru Solutions
Simons DtC Consulting
Astra Digital
Michele Boyer
Knight Wine Marketing
Double Tap Marketing
Carole Stevens Consulting

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Email Setup & Marketing for Wineries

Email campaigns remain one of the most critical aspects of every winery’s success.

Offered by Vinbound

Mailchimp and Squarespace email account setup
Branded email templates
Email automation based on website actions
Email signup forms on websites

Offered by our partners

Email account setup (Gmail, etc) / deliverability troubleshooting / email data migration
Managed ongoing email campaigns
Campaign Copywriting

Recommended Partners

Marissa Behm (Email templates/campaigns/copy)
Michele Boyer (Email campaigns/copy)
Gray Dog Digital (Email troubleshooting/data migrations)
Premier Cellar (Email campaigns/copy)
Terra Jane Albee (Own Root)

Provide your project needs

Print Collateral & Graphic Design

Our marketing partners are able to assist your winery in the development of:

Brand standards (Fonts, colors, etc)
Tech sheets
Shelf talkers
Tasting room collateral and club brochures
Holiday gift guides
AVA and Regional Touring Brochures

Recommended Partners

A Land Beyond
Ashley Lippard Design
Glint Creative
Nectar Graphics
Stary Graphic Arts

Provide your project needs

Public Relations for Wineries

Public Relations (PR) are activities to expand awareness and traction around your brand by getting your stories and wines in front of the media. Activities include:

Development of media kit and fact sheet
Sampling program
Procurement of onsite media visits
Press releases
Ongoing pitches to media contacts

Recommended Partners

Carl Giavanti
Play Nice PR

Learn More

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Social Media for Wineries

Social media can be difficult to outsource, but a strong social media partner will provide one or all of the following:

Create social editorial schedule
Manage winery posts and engagements
Regularly shoot quality photos/video around the winery
Assure brand standards apply to all images & communication
Set up social accounts on new networks & technologies

Recommended Partners

Astra Digital
Adventures in VinoLand
Good Chance Creative
VJ Media Group

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Copywriters

Websites, email marketing, social media and print materials benefit from strong copywriting. These copywriters know the wine industry inside and how and help you articulate your story and inspire stronger sales of your wine.

Recommended Partners

Open Hill Creative
Marissa Behm
Michele Boyer

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Project Managers

Building a wine brand requires a lot of projects— designing packaging, building websites, setting up POS systems, etc. It is often helpful to hire an external project manager who is not working for you in-house, as your team doesn’t have the bandwidth or expertise. Good project managers communicate between developers, creative and clients to ensure goals are met in a timely manner, saving the client money and headache.