Cooper is a popular winery located on Washington State’s Red Mountain AVA. Vinbound worked with Cooper to create a new website that catered to their unique business model. Thanks to a strong following, Cooper recently became a completely member-based winery, meaning only club members are able to visit the winery, purchase wine and join in at events. Much of the website content is gated and shown only to members via login. Vinbound worked with Cooper to design and build out the website and gated content functionality. We also developed a Wait List system for consumers eager to join the club.
In addition to a much-improved design and powerful visuals, we also built out a unique interactive map. Cooper members share images of Cooper bottles throughout the world when they are drinking them, and the map displays these images at that location. It offers a fun way to see the spread of the Cooper brand and membership-base worldwide.