Cultivar is a popular wine brand and restaurant in the San Francisco / Bay Area of California. Prior to working with Vinbound, the Cultivar website was split across four seperate sites (SF Restuarant, Cultivar wine, Caspar Estate wine, and shop subdomain). Vinbound worked with Cultivar to create a new WordPress website where everything was housed in one central website. We worked to greatly reduce the number of pages and complexity of the sites, creating a simpler sitemap that would result in a better user experience. We then built out the site on WordPress and integrated Commerce7 for seamless ecommerce / wine club access. Vinbound also focused on improving SEO and ADA accessibility. Finally, we built the site with a WordPress visual builder plugin that makes it much easier for the Cultivar team to make edits to the site moving forward. Overall, this was a much-needed improvement for the Cultivar website.
Cultivar needed a modern new website that unified four previous seperate sites across brands and offerings. They also needed the site design to be modernized from a layout and user experience standpoint. Our WordPress website package with Commerce7 integration and an ongoing partner retainer was the perfect fit for this winery.
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