Set high in Oregon’s Chehalem Mountains, Jachter Family Estate pairs exceptional wines with a striking sense of place. As the winery prepared to transition its ecommerce platform from WineDirect to Commerce7, the move created the perfect opportunity to rethink the website as a whole and bring its digital presence in line with the quality of the brand.

The redesigned site delivers a refined, contemporary experience. Immersive video, bold imagery, and thoughtfully layered design elements help bring the Jachter story to life and inspire visits to the tasting room. The improved site structure makes shopping for wine and managing memberships simple and intuitive. The finished website blends elevated visual storytelling with seamless ecommerce functionality, creating a digital experience that feels unique to Jachter.