XOBC Cellars is the wine brand of musician Brandi Carlile. When XOBC needed a beautiful new WordPress website to support its Commerce7 ecommerce platform, Vinbound created a custom site that brings the brand’s distinctive personality to life online.

The new website features striking imagery, a dynamic visual design, and a streamlined user experience that makes it easy for visitors to purchase wines and access their member accounts. The result is a polished digital home that reflects XOBC’s unique brand while making ecommerce and customer engagement easy.