Public Relations (PR) Services for Wineries

While Vinbound Marketing does not specialize in PR (we focus on website services and photo/video), we have a network of excellent PR and media relations partners. Our partners  offer the following media relations services to wineries looking to expand awareness and traction around their brand, by getting their stories and wines in front of the media.

Media kit development for wineries

PR & Media Communications Audit

This audit is appropriate for owners and managers who are responsible for setting up and maintaining an effective media outreach program.

This program includes a 30-minute consultation; a 30-minute online assessment of the winery’s digital presence, social platforms and accolades; a written report with action steps to enhance media performance, and a detailed description of how to use media coverage in content marketing to increase profitability.

PR Services

Media Preparedness Package

This package includes planning, development and writing copy for the winery Media Kit and one-page Fact Sheet; recommendations for media/trade-facing collateral, other digital assets and website resources.

This package logically stems from the findings of our PR & Media Communications Audit. This is also appropriate for self-starter owners and managers who want to quickly build the media infrastructure required to pitch their own stories and wines to the media.

Wine Sample Services for Wineries

Sampling Program

Includes both Spring and Fall Sampling Lists, preparation of reviewer recommendations, and opportunistic recommendations throughout the year. Includes follow-up with reviewers for status of tastings and links to reviews.

Media Press visits to wineries

Onsite Media Visits

There is no better way to influence writers and obtain coverage than to have writers and reviewers onsite for touring and tastings.

Press releases for wineries

Press Releases

As needed and if newsworthy. This service includes a professionally written and formatted press release, typically one page. Distribution via Outlook email and/or Constant Contact to local, regional and/or national media.

PR for wineries

PR Retainer

A full-attention retainer includes the media kit development and samples program, as well as ongoing pitching, access to media connections and recommendations, as well as ongoing marketing and networking opportunities.

Let’s put you in contact with the best

Let us know what you are looking for and we will put you in touch with the ideal partner for your project.

These services are provided by Vinbound Marketing
These services are provided by Vinbound Marketing & Third Party Software
These services are provided by Vinbound Marketing & Partners
Partner services are offered by our agency & contractor partners. We will connect you with the best fit for your winery