This audit is appropriate for owners and managers who are responsible for setting up and maintaining an effective media outreach program.
This program includes a 30-minute consultation; a 30-minute online assessment of the winery’s digital presence, social platforms and accolades; a written report with action steps to enhance media performance, and a detailed description of how to use media coverage in content marketing to increase profitability.
This package includes planning, development and writing copy for the winery Media Kit and one-page Fact Sheet; recommendations for media/trade-facing collateral, other digital assets and website resources.
This package logically stems from the findings of our PR & Media Communications Audit. This is also appropriate for self-starter owners and managers who want to quickly build the media infrastructure required to pitch their own stories and wines to the media.
Includes both Spring and Fall Sampling Lists, preparation of reviewer recommendations, and opportunistic recommendations throughout the year. Includes follow-up with reviewers for status of tastings and links to reviews.
There is no better way to influence writers and obtain coverage than to have writers and reviewers onsite for touring and tastings.
As needed and if newsworthy. This service includes a professionally written and formatted press release, typically one page. Distribution via Outlook email and/or Constant Contact to local, regional and/or national media.
A full-attention retainer includes the media kit development and samples program, as well as ongoing pitching, access to media connections and recommendations, as well as ongoing marketing and networking opportunities.
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