Introducing BottleQR

QR Codes + Microsites for Wine

Direct your consumers via a label QR Code to a mobile website dedicated to your specific wine. BottleQR manages the site design, hosting, QR code and analytics.

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Our Services
Site Templates
Customization Options
Hosting Features
Optional Add-Ons
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Including a QR code on your wine label is a huge untapped opportunity for wine brands. You can easily present information specific to that bottle of wine along with links to purchase, join your mailing list, etc.

The Problem

Your wine label shows a generic brand URL

Your core brand website is important, but it is broad and doesn’t cater to a specific bottle of wine. Consumers looking at your label often are searching for tasting notes, story content, etc specific to that SKU— and your main homepage probably isn’t where they should be directed to.

The Solution

A SKU-specific, mobile-first website accessed by QR code on your label

Direct your consumers to a microsite (a simple mobile website) created specifically for your wine SKU. Select from one of our templates and provide your desired customizations — our team will create your BottleQR site, generate a QR code to put on your label, and continue to host/manage the site and provide analytics.

BottleQR Manages The Entire Process

Microsite Creation

Choose from one of our microsite templates and provide the desired content and branding. You have full control of what consumers see when they scan your QR code

QR Code Generation

A high-resolution QR code will be provided to you for inclusion on your wine label. The code points to your wine-specific site

Hosting & Managed Edits

We host your BottleQR website on a dedicated URL ( or and provide ongoing edits and security

Analytics & Client Portal

Analytics are emailed to your team on a monthly basis and are available in an online portal. You can always see which QR codes are active, where they are pointing and how they are performing

Year Established
Team Size

Site Template Options

BottleQR microsites are simple mobile-specific websites created for a particular wine SKU. The templates below are starting points… our team will customize the site to your brand and content

How To View The Demos: Because BottleQR sites are intended to be viewed on a mobile device when the consumer scans the back of the bottle, please scan the below QR codes with your phone to view the demos

#1: Tile Links

An image or slideshow at top with tiled links below. This gridlike format offers quick navigation to wine details and CTAs

View Demo
Scan with phone to view Demo

#2: Minimalist Links

A series of stacked buttons linking to information specific to the bottle of wine. Buttons & background are fully customizable

View Demo
Scan with phone to view Demo

#3: Big Icon Links

Large icons and descriptive links offer an easy and visual way to access desired information about the wine

View Demo
Scan with phone to view Demo

#4: Bottom Links

A slideshow of images in the background with call-to-action buttons and social links in the bottom section

View Demo
Scan with phone to view Demo

#5: Traditional Long-Scroll

A traditional long-scroll mobile site. Scroll through a variety of sections, including wine details, mailing list signup, etc.

View Demo
Scan with phone to view Demo

#6: Simple Icons

An image background and simple icon menu. This template is clean and beautiful.

View Demo
Scan with phone to view Demo

Customized Completely To Your Brand

Include any or all of the following features on your BottleQR microsite

Wine Details

Tasting notes, technical details, nutritional information, etc. All of the text-based content that you want people to know

Mailing List Signup

Display a newsletter signup form and send submissions directly to Mailchimp, Klaviyo, Constant Contact, etc.

Videos & Galleries

Embed photo galleries, Youtube, Vimeo, or custom uploaded video into your site


Embed any type of form that you want (survey, contact, club inquiry, reservation inquiry, etc)

Embedded Content

Embed content from a third party software service (Tock, reservation module, chat, etc)

Colors, Fonts & Backgrounds

Customize your site to your brand standards (colors, fonts, etc)

External Links

Link out to any other external website, including your main brand website, social media, online store, etc

Digital Downloads

Enable digital downloads of hosted files, such as PDFs of tech sheets and trade resources

Setup Pricing

$50 / Site

  • Setup & customization of BottleQR Site

  • Creation of QR Code

Additional setup costs may apply for Premium Add-Ons & Integrations

Hosting & Management Pricing

$20 / Month / Site

10+ Sites: $10/month

  • Website Hosting, SSL Security on Custom Subdomain

  • Ongoing Site Management & Edits

  • Ongoing Analytics Reports

  • Portal to view analytics and status of all QR codes and sites

Get STArted

With BottleQR, you decide what you want your customers to see when they scan your QR code on the wine label. Our team will handle everything else.

Site Hosting & Management Features:

Hosting & SSL

Our team hosts and secures all BottleQR microsites on a subdomain at or on your own website subdomain

99.99% Uptime

Sites are built on technology that is far more resilient to downtime or hacks than WordPress or similar platforms

Super Fast

BottleQR microsites are coded to offer blazing fast loading times

Fully Managed Edits

Vinbound oversees the website and makes all changes on your behalf at no additional cost. Just email our team with your change requests.

Inherently Accessible

Our sites are ADA Compliant and very easy for people with visual disabilities to navigate

Ongoing Analytics

We integrate Google analytics into the site and set up monthly emailed reports to your team. We also track data via the QR code platform

There is no easier method for someone drinking a bottle of your wine to quickly and easily access information specific to that exact bottle. Without a QR code + BottleQR site, consumers have to dig through your full website or a Google search to (maybe) find what they are looking for.

Premium Add-Ons & Integrations

Level up with these advanced integrations and services for an additional cost
Note: These are also available for full winery websites

VinoShipper Integration

Sell wine directly from the BottleQR site with a VinoShipper integration

Advanced Automations & Forms

Connect Zapier to the site to push submitted data anywhere you want

Vineyard Map with highlighted blocks

Interactive Vineyard Maps

Display detailed information on your vineyard, visible as viewers tap on each of your blocks

Sample Age Gate page

Age Gate / Email Gate

Require a date of birth or an email address before visitors can see the site

Best wine product locator

Wine Distribution Map

Allow users to enter their zip code to see all retailers carrying your wine nearby

Community Photo Map

Encourage your followers to submit photos of your bottles throughout the world, then display the images on a map.

360 Tour

A 360 tour shot by drone above your property and embedded into the site.

Wine Bottle Shots

Professional images of your wine bottles, for use on your site, trade materials, press, etc.


Do people actually use QR codes?

YES! There has been a huge increase in QR in recent years, and camera phones now scan QR codes by default without needing to access a specific app. It has proven to be the fastest way to access a website from a mobile device, and with BottleQR you control the exact mobile experience they are directed to.

How Does This Work? What Are The Next Steps?

Setup of your site is easy. Start by sending us an inquiry via the form below. We will then work with you to customize the site(s) exactly to your standards and will supply you with a high-res QR code to give to your label designer. Your BottleQR site will go live as soon as you want it to and will stay live and managed as long as you want.

How far in advance do we need to set this up?

You will need to have the QR code generated and supplied to your label designer in time for printing of your labels. However, the final version of the website does not need to be completed until you start selling/distributing your wines.

Why did Vinbound develop BottleQR?

We saw a huge missed opportunity on the back of every wine label to better communicate the wine details and provide a central spot to easily purchase more of the bottle, join the mailing list, become a social media follower, etc.

Is there a contract or minimum engagement?

There is a 1-year minimum for all BottleQR sites. After 1 year you can cancel your subcription and take down your BottleQR site, although we recommend keeping it active for the time period that the vintage is in active distribution. Note that you can request to change the URL or the QR code at any point…we will point the QR code to your core brand website or anywhere else on cancellation of the BottleQR site itself.

How many pages can the BottleQR site have?

Technically, one. By design, BottleQR mobile websites are just one page… Deeper “pages” of these microsites are actually hidden sections that appear by popup functionality.

For this reason, these websites are perfect for a specific SKU, but not intended for your full winery or brand website. They are not intended to appear in organic search results and are only intended to be accessed via QR code on a mobile device.

How customizable is the QR code itself?

Very! Your QR code can be a generic square design, or we can customize it any way you like (rounded corners, circle, logo in center of code, call to action around code, etc). We will provide you options as you work through our onboarding process.

What is the advantage of pointing a QR code to a BottleQR site versus my own website?

There are a number of advantages to having a BottleQR microsite as opposed to pointing the QR code to a landing page on your own website


Mobile Focused:


Focused & Clean: Your main website probably has a large banner

Get Started Now

Let us know what template you are interested in.
We will be in contact to start your build right away.