Your core brand website is important, but it is broad and doesn’t cater to a specific bottle of wine. Consumers looking at your label often are searching for nutritional details, tasting notes, story content, etc specific to that SKU— and your winery homepage or a random google result probably isn’t where they should be directed to.
Direct your consumers to a microsite (a simple mobile website) created specifically for your wine SKU. Select from one of our templates and provide your wine details– our team will create your wine microsite, generate a QR code to put on your label, provide a dashboard to stay organized across a large portfolio, and continue to manage the site and provide analytics.
Choose from one of our microsite templates and provide the desired content and branding. You have full control of what consumers see when they scan your QR code
We host your BottleQR website on a dedicated URL (name.bottleqr.com or name.yourwebsite.com) and provide ongoing edits and security
Analytics are emailed to your team on a monthly basis and are available in an online portal. You can always see which QR codes are active, where they are pointing and how they are performing
An image or slideshow at top with tiled links below. This gridlike format offers quick navigation to wine details and CTAs
A series of stacked buttons linking to information specific to the bottle of wine. Buttons & background are fully customizable
Large icons and descriptive links offer an easy and visual way to access desired information about the wine
A slideshow of images in the background with call-to-action buttons and social links in the bottom section
A traditional long-scroll mobile site. Scroll through a variety of sections, including wine details, mailing list signup, etc.
An image background and simple icon menu. This template is clean and beautiful.
There is pending legislation in the United States that may require you to list nutritional details directly on your label OR via a clear and obvious link link (QR code). BottleQR was created with this in mind and is a system to manage QR codes and the information they lead to at scale for wineries with dozens or hundreds of active SKUs in the marketplace at a given time.
YES! There has been a huge increase in QR in recent years, and camera phones now scan QR codes by default without needing to access a specific app. It has proven to be the fastest way to access a website from a mobile device, and with BottleQR you control the exact mobile experience they are directed to.
Setup of your site is easy. Start by sending us an inquiry via the form below. We will then begin with our account setup process, which includes:
Once your account is set up, we will then build out microsites for all of the desired wines in your portfolio and provide the specific URLs and QR codes for each wine. Clients on our premium plan will also be provided access to a client portal, training on how to edit sites themselves (if desired), setup of monthly analytics, etc.
Your BottleQR microsite will go live as soon as you want it to and will stay live and managed as long as you want.
The most important first step is finalizing the URL where your QR code needs to point to and providing this URL to your label graphic designer prior to label printing (or we will create a QR code for you to supply to your graphic designer). However, the public-ready version of the microsite does not need to be completed until you start selling/distributing your wines.
We saw a huge missed opportunity on the back of every wine label to better communicate the wine details + nutritional information and provide a central spot to easily purchase more of the bottle, join the mailing list, become a social media follower, etc.
There is a 1-year minimum for all BottleQR sites. After 1 year you can cancel your subcription and take down your BottleQR site, although we recommend keeping it active for the time period that the vintage is in active distribution. Note that you can request to change the URL or the QR code at any point…we will point the QR code to your core brand website or anywhere else on cancellation of the BottleQR site itself.
Technically, one. By design, BottleQR mobile websites are just one page… Deeper “pages” of these microsites are actually hidden sections that appear by popup functionality.
For this reason, these websites are perfect for a specific SKU, but not intended for your full winery or brand website. They are not intended to appear in organic search results and are only intended to be accessed via QR code on a mobile device.
Your QR code can be a generic square design with our core plan, or we can customize it any way you like if you are on our premium plan (rounded corners, circle, logo in center of code, call to action around code, etc). We will provide you options as you work through our onboarding process. Your wine label graphic designer may also handle the actual design of each QR code per your brand standards.
There are a number of advantages to using a microsite for your wine bottle details as opposed to a landing page on your core brand website
Speed: Microsites are very small in size and load extremely quickly
Fully Managed: Your main winery website may be difficult to edit, it may be impossible to get something simple that looks how you want it, or you rely on an unreliable IT team for any edits or development. Our microsites are extremely easy to edit and we guarantee same-day edits if managing changes on your behalf
Mobile Focused: Microsites are intended to only be accessed by mobile devices and are thus designed to be as user friendly on small screens as possible
Focused & Clean: Your main website probably has a lot more information that what a user is looking for if they scan a QR code. You can show just the important details about your wine without distraction
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