Managed QR Codes & Landing Pages For Wine Labels

Easily direct wine drinkers to SKU-specific nutritional details, tasting notes and more via QR code on your wine label. Vinbound offers bespoke marketing-driven QR landing pages for US Wines as well as consulting services for wines sold in the EU.

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Overview
Our Services
WordPress QR Template
MicroSite Templates
Website Landing Pages
Customization Options
Pricing
FAQ
Solutions for American Exports to EU
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Including a QR code on your wine label is a huge untapped opportunity for wine brands. You can easily present information specific to that bottle of wine along with links to purchase, join your mailing list, etc.

The Problem

Your wine label shows a generic brand URL

Your core brand website is important, but it is broad and doesn’t cater to a specific bottle of wine. Consumers looking at your label often are searching for nutritional details, tasting notes, story content, etc specific to that SKU— and your winery homepage or a random google result probably isn’t where they should be directed to.

The Solution

A SKU-specific microsite / landing page accessed by QR code on your label

Direct your consumers to a microsite (a standalone mobile-only website) or a landing page on your existing website created specifically for your wine SKU. Select from one of our templates and provide your wine details– our team will create your wine microsite, generate a QR code to put on your label, provide a system to stay organized across many SKUs, and continue to manage the landing pages and provide analytics.

Vinbound Manages Your QR Program

Landing Page Creation

Choose from one of our microsite or landing page solutions and provide the desired content and branding. You have full control of what consumers see when they scan the QR code on your label

QR Code Generation

A final URL and high-resolution QR code will be provided to your designer for inclusion on your wine label. The code points to your wine-specific site

Hosting & Managed Edits

We host your SKU-specific microsite on a dedicated URL or set it up on a landing page on your existing site, and provide ongoing edits and oversight

Analytics & Client Portal

Analytics are emailed to your team on a monthly basis. You can always see which QR codes are active, where they are pointing and how they are performing

Consulting for EU Exports

If your wines are being exported to the EU market, your QR solution needs to cater to European laws. We are partners with EU QR Code vendors to ensure your exported wines are in compliance

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Solution #1 for US Market: WordPress QR Template

Host all of your QR wine landing pages on a new WordPress website. Fully branded to your winery, this independent website is the cleanest approach to housing all your QR content in one central location.

This is an ideal choice for wineries with 5+ SKUs needing QR codes per year

View Demo
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Solution #2 for US Market: Microsites

Our microsites are simple mobile-specific websites created for a particular wine SKU. The templates below are starting points… our team will customize each site to your brand and wine-specific content.

This is an ideal choice for wineries with just a few SKUs needing QR codes per year

How To View The Demos: Because BottleQR sites are intended to be viewed on a mobile device when the consumer scans the back of the bottle, please scan the below QR codes with your phone to view the demos

#1: Tile Links

An image or slideshow at top with tiled links below. This gridlike format offers quick navigation to wine details and CTAs

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#2: Minimalist Links

A series of stacked buttons linking to information specific to the bottle of wine. Buttons & background are fully customizable

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#3: Big Icon Links

Large icons and descriptive links offer an easy and visual way to access desired information about the wine

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#4: Bottom Links

A slideshow of images in the background with call-to-action buttons and social links in the bottom section

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#5: Traditional Long-Scroll

A traditional long-scroll mobile site. Scroll through a variety of sections, including wine details, mailing list signup, etc.

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#6: Simple Icons

An image background and simple icon menu. This template is clean and beautiful.

View Demo
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Solution #3 for US Market: Landing Pages On Your Website

Vinbound can create landing pages for each SKU within your existing website. This is only recommended if your website is easy to edit, loads quickly and is mobile responsive.

These landing pages are similar to the product pages generated by your online store, but with much more content including nutritional data, videos, mailing list signup, etc.

Customized Completely To Your Brand & Wine

US legislation allows QR codes to show any marketing material that you like! Include any or all of the following features on your microsite or landing page (Note that EU QR codes are more limited ☹)

Wine Details

Tasting notes, technical details, nutritional information, etc. All of the text-based content that you want people to know

Mailing List Signup

Display a newsletter signup form and send submissions directly to Mailchimp, Klaviyo, Constant Contact, etc.

Videos & Galleries

Embed photo galleries, Youtube, Vimeo, or custom uploaded video into your site

Forms

Embed any type of form that you want (survey, contact, club inquiry, reservation inquiry, etc)

Embedded Content

Embed content from a third party software service (Tock, reservation module, chat, etc)

Colors, Fonts & Backgrounds

Customize your site to your brand standards (colors, fonts, etc)

External Links

Link out to any other external website, including your main brand website, social media, online store, etc

Digital Downloads

Enable digital downloads of hosted files, such as PDFs of tech sheets and trade resources

There is no easier method for someone drinking a bottle of your wine to quickly and easily access information specific to that exact bottle. Without a QR code + BottleQR site, consumers have to dig through your full website or a Google search to (maybe) find what they are looking for.

Pricing

Option #1
Best Price for 5+ SKUs

WordPress Website

$500 Setup
+
$100/Month

  • Dedicated QR WordPress website with SKU-specific landing pages (up to 20 SKUs per year)

  • QR Code Generation (If needed. Label graphic designer often provides this)

  • Ongoing management/edits to the microsite

  • Hosting and SSL Security

  • Google Sheet to keep track of microsite URLs and QR code status across full portfolio

  • Monthly emailed analytics reports

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Option #2
Best Price for 1-4 SKUs

Microsites

$250 Per Microsite

Per-Microsite build fee
One time, no monthly fees

  • Microsite creation with SKU-specific content

  • QR Code Generation (If needed. Label graphic designer often provides this)

  • Ongoing management/edits to the microsite

  • Hosting and SSL Security for 10 years

  • Google Sheet to keep track of microsite URLS and QR code status across full portfolio

  • Monthly emailed analytics reports

Get STArted
Option #3
 

Landing Pages on Your Existing Website

$500/month

Via Vinbound Partner Retainer
Up to 20 landing pages per year

  • Landing page creation on your website with SKU-specific content (up to 20 SKUs per year)

  • QR Code Generation (If needed. Label graphic designer often provides this)

  • Ongoing management of the landing pages (as well as the rest of your website via retainer)

  • Hosting and SSL Security

  • Google Sheet to keep track of microsite/landing page URLS and QR code status across full portfolio

  • Monthly emailed analytics reports

Get STArted

Microsite Hosting & Management Features:

Hosting & SSL

Our team hosts and secures all BottleQR microsites on a subdomain at winetitle.bottleqr.com or on your own website subdomain

99.99% Uptime

Sites are built on technology that is far more resilient to downtime or hacks than WordPress or similar platforms

Super Fast

BottleQR microsites are coded to offer blazing fast loading times

Fully Managed Edits

Vinbound oversees the website and makes all changes on your behalf at no additional cost. Just email our team with your change requests.

Inherently Accessible

Our sites are ADA Compliant and very easy for people with visual disabilities to navigate

Ongoing Analytics

We integrate Google analytics into the site and set up monthly emailed reports to your team. We also track data via the QR code platform

FAQs

Am I legally required to list nutritional details on my label?

In the EU, yes. Imported wines to the EU must have nutritional information accessible via QR code on the wine label.

There is also pending legislation in the United States that will require you to list nutritional details directly on your label OR via a clear and obvious link (QR code).

Do people actually use QR codes?

YES! There has been a huge increase in QR in recent years, and camera phones now scan QR codes by default without needing to access a specific app. It has proven to be the fastest way to access information from a mobile device

How Does This Work? What Are The Next Steps?

Getting started is easy! Start by sending us an inquiry via the form below. We will then begin with our account setup process, which includes:

  • Creation of the URL structure that current and future QR codes should point to
  • Determination of whether each QR code should point to a landing page on your existing website, to a landing page on the WordPress template, or to a standalone microsite per SKU
  • Creation of a design specific to your brand to use across portfolio of wines
  • Setup of a shared Google Drive for you to share assets and for us to track QR codes and microsite/landing page status across all SKUs

Once your account is set up and assets have been provided to us, we will then build out microsites or landing pages for all of the desired wines in your portfolio and provide the specific URLs and QR codes for each wine.

Your microsite/landing pages will go live as soon as you want them to and will stay live and managed as long as you want. 

How far in advance do we need to set this up?

The most important first step is finalizing the URL where your QR code needs to point to and providing this URL to your label graphic designer prior to label printing (or we will create a QR code for you to supply to your graphic designer). However, the public-ready version of each microsite or landing page does not need to be completed until you start selling/distributing your wines.

Is there a contract or minimum engagement?

There is a 1 year minimum engagement if you choose the Retainer option ($500/month) or the WordPress Template ($100/month). There is no ongoing payment or contract for the microsite option ($250/microsite). Note that you can request to change the URL or the QR code at any point…we will point the QR code to your core brand website or anywhere else on cancellation of the BottleQR site itself.

How many pages can each microsite have?

Microsites or landing pages are just one page… Deeper “pages” of these microsites are actually hidden sections that appear by popup or accordion functionality.

Microsites are not intended to appear in organic search results and are only intended to be accessed via QR code on a mobile device. Landing pages on the wordpress template or your core website are also intended just to be accessed by mobile device but may also appear in search results and will be desktop and laptop compatible.

How customizable is the QR code design??

QR Codes are generally very customizable and can be branded to your wine brand with a logo, custom color, etc. You should work with your label graphic designer to design the QR code. We can also provide you some QR code designs if you don’t have a label designer able to provide this.

What is the advantage of pointing a QR code to a microsite or landing page versus my main website?

There are a number of advantages to using a microsite for your wine bottle details as opposed to a landing page on your core brand website

Speed: Microsites are very small in size and load extremely quickly

Fully Managed: Your main winery website may be difficult to edit, it may be impossible to get something simple that looks how you want it, or you rely on an unreliable IT team for any edits or development. Our microsites are extremely easy to edit and we guarantee same-day edits if managing changes on your behalf

Mobile Focused: Microsites are intended to only be accessed by mobile devices and are thus designed to be as user friendly on small screens as possible

Focused & Clean: Your main website probably has a lot more information than what a user is looking for if they scan a QR code. You can show just the important details about your wine without distraction


Are You Exporting Wines To Europe?

Nutritional information and recycling details are required on wine labels in the European Union as of December 8 2023, and the majority of wineries use a QR code to link to this information. The EU has very strict regulation around QR codes on wine labels: There ultimately can be no marketing information at all displayed next to the nutritional information, meaning the wineries who sell wine in the EU need to be very careful when setting up their QR code program.

Fortunately, because of these strict regulations there are a few companies that make QR code generation and compliance easy for wines exported to and sold in Europe. We’ve reviewed them all and included our top recommended below.

Our Top Solution: Winefo

WineFo is the premier QR Code solution for wine exports to the European Union. Wineries can leverage the Winefo platform to create EU-compliant QR labels for an unlimited number of wines across 24 EU languages. The platform is easy to use and customer support is provided to ensure compliance and proper usage. Winefo is used by hundreds of wineries across the world.

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