Your core brand website is important, but it is broad and doesn’t cater to a specific bottle of wine. Consumers looking at your label often are searching for nutritional details, tasting notes, story content, etc specific to that SKU— and your winery homepage or a random google result probably isn’t where they should be directed to.
Direct your consumers to a microsite (a standalone mobile-only website) or a landing page on your existing website created specifically for your wine SKU. Select from one of our templates and provide your wine details– our team will create your wine microsite, generate a QR code to put on your label, provide a system to stay organized across many SKUs, and continue to manage the landing pages and provide analytics.
Choose from one of our microsite or landing page solutions and provide the desired content and branding. You have full control of what consumers see when they scan the QR code on your label
We host your SKU-specific microsite on a dedicated URL or set it up on a landing page on your existing site, and provide ongoing edits and oversight
Analytics are emailed to your team on a monthly basis. You can always see which QR codes are active, where they are pointing and how they are performing
An image or slideshow at top with tiled links below. This gridlike format offers quick navigation to wine details and CTAs
A series of stacked buttons linking to information specific to the bottle of wine. Buttons & background are fully customizable
Large icons and descriptive links offer an easy and visual way to access desired information about the wine
A slideshow of images in the background with call-to-action buttons and social links in the bottom section
A traditional long-scroll mobile site. Scroll through a variety of sections, including wine details, mailing list signup, etc.
An image background and simple icon menu. This template is clean and beautiful.
In the EU, yes. Imported wines to the EU must have nutritional information accessible via QR code on the wine label.
There is also pending legislation in the United States that will require you to list nutritional details directly on your label OR via a clear and obvious link (QR code).
YES! There has been a huge increase in QR in recent years, and camera phones now scan QR codes by default without needing to access a specific app. It has proven to be the fastest way to access information from a mobile device
Getting started is easy! Start by sending us an inquiry via the form below. We will then begin with our account setup process, which includes:
Once your account is set up and assets have been provided to us, we will then build out landing pages for all of the desired wines in your portfolio and provide the specific URLs and QR codes for each wine.
Your landing pages will go live as soon as you want them to and will stay live and managed as long as you want.
The most important first step is finalizing the URL where your QR code needs to point to and providing this URL to your label graphic designer prior to label printing (or we will create a QR code for you to supply to your graphic designer). However, the public-ready version of each microsite or landing page does not need to be completed until you start selling/distributing your wines.
We will provide a formal contract ahead of the project kickoff. There is a 1 year minimum engagement.
QR Codes are generally very customizable and can be branded to your wine brand with a logo, custom color, etc. You should work with your label graphic designer to design the QR code. We can also provide you some QR code designs if you don’t have a label designer able to provide this.
Nutritional information and recycling details are required on wine labels in the European Union as of December 8 2023, and the majority of wineries use a QR code to link to this information. The EU has very strict regulation around QR codes on wine labels: There ultimately can be no marketing information at all displayed next to the nutritional information, meaning the wineries who sell wine in the EU need to be very careful when setting up their QR code program.
Fortunately, because of these strict regulations there are a few companies that make QR code generation and compliance easy for wines exported to and sold in Europe. We’ve reviewed them all and included our top recommended below.
WineFo is the premier QR Code solution for wine exports to the European Union. Wineries can leverage the Winefo platform to create EU-compliant QR labels for an unlimited number of wines across 24 EU languages. The platform is easy to use and customer support is provided to ensure compliance and proper usage. Winefo is used by hundreds of wineries across the world.
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