QR Codes and Micro-Websites for Wine

Introducing BottleQR:
Simple one-page websites for wine, accessible via QR Code on your label


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Overview
How IT Works
Template Options
Integrations
Pricing
Premium Add-Ons
FAQ
Get Started
Commerce 7, Squarespace, VineSpring, VinoShipper, ECWid, Wine Direct
The Problem

Your wine label shows a generic brand URL

Your core brand website is important, but it is broad and doesn’t cater to a specific bottling. Consumers looking at your label often are searching for tasting notes, story content, etc specific to that SKU— and your main homepage probably isn’t where they should be directed to.

The Solution

A SKU-specific, one-page mobile site accessed by QR code on your label

Direct your consumers to a mobile experience specific to your wine SKU. Select from one of our templates and provide your desired customizations — our team will create your BottleQR site, send you a QR code to put on your packaging, and continue to host/manage the site and provide analytics

How It Works

Choose a Template

What do you want people to see when they scan the QR code on your wine label? Choose from one of our templates 

Provide Your Customizations

Our team will add your photos, text, links and other customizations into the template of your choice, and make font/color edits

Receive Website & QR Code

A high-resolution will be provided to you for inclusion on your wine label. The code points to your bottle-specific site

Enjoy Hosting & Analytics

We host your microsite on a dedicated URL (name.bottleqr.com) and provide ongoing edits and analytics

Year Established
Products
Team Size
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Template Options

All below template images go into actual iphone mockups
Simple landing pages and micro-websites for your specific vintage/varietal of wine
Hosted and maintained on a dedicated subdomain (bottlename.bottleqr.com)
Linked by unique QR Code on your label, with ongoing analytics provided
All templates customizable to your brand

Minimalist Link Tree

A “Linktree” with list of links specific to your bottle of wine. Provide easy access to tasting notes, technical details, video from the winemaker, quick link to online store and social media, etc.

Scan with phone to view Demo

Scrolling Details

A one-page site unique to your wine. Scroll down through sections, including text information about the wine, mailing list signup, and links to relevant pages on your core brand website.

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Image Background

A modern template with image background and simple icon menu to access any links or text information relevant to your wine. This card-based template is clean and beautiful.

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Single-Bottle Store

A landing page where consumers can immediately purchase more of the wine, integrated with VinoShipper and accessed via QR code on label

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Tile Site

Tiled links- a simple gridlike format to easily navigate to wine information

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Stylized Link Tree

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Newsletter Signup

A landing page to immediately join your mailing list. Integrates with Mailchimp, Klaviyo and all other major email campaign systems. Customized to your brand.

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Recipe Focus

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Walla Walla RED microsite example

Tasting Profile

Visual tasting notes, when to drink, and links out to major feedback sites like Vivino and X.

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View Demo

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View Demo
Walla Walla RED microsite example

Custom Design

Looking for something more custom? We can design something more specific to your brand or vision. (Setup fees will apply)

Affordable Pricing

No setup costs. Ready in a snap.

$25/ Month / Site

  • Setup of Microsite

  • Setup of QR Code

  • Custom Subdomain & Hosting

  • Ongoing Site Management

  • Ongoing Analytics Reports

Get STArted

Additional setup costs may apply for Premium Features & Integrations or a custom site template

Quantity Discounts

Enjoy the following pricing when you use BottleQR across your full portfolio

5+ Sites: $20/site/month
20+ Sites: $15/site/month

Get STArted

Site Customization Options:

Include any or all of the following features on your BottleQR site. No setup costs.

Best wine product locator
Text Details

Tasting notes, technical details, vintage details, etc. All of the text-based content that you want people to know

Bottle shots Ken Wright Cellars, Domaine Serene, Beaux Freres
Mailing List Signup

Integrate with Mailchimp, Klaviyo, etc etc

Sample Age Gate page
Videos

Embed Youtube, Vimeo, or custom uploaded video into your site

Best candid winery photoshoots
Forms

Simple forms or more complex TypeForms with ability to take payments

Vineyard Map with highlighted blocks
Embedded Content

Embed any sort of content from a third party software service

Best winery photography
Galleries

Include a gallery of images (i.e. from the vineyard where the grapes were sourced)

Winery social media AVAs and DMOs
Colors & Fonts

Customize your site to your brand standards (colors, fonts, etc) 

Best candid winery photoshoots
External Links

Link out to any other external website, inculding your main brand website, social media, online store, etc

Year Established
Products
Team Size
Clients

Hosting & Management Features:

Hosting & SSL

Our team hosts and secures all BottleQR websites on a subdomain at winetitle.bottleqr.com.

99.99% Uptime

Sites are built on built on technology that is far more resilient to downtime or hacks than WordPress or similar platforms

Super Fast

Website code is optimized for blazing fast loading times on all devices

Inherently Accessible

Our site are ADA Compliant and very easy for people with visual disabilities to navigate

Fully Managed Edits

Vinbound makes all changes on your behalf. Just email our team with your change requests.

Ongoing Analytics

We incorporate all basic on-site technical SEO practices

Optional Add-Ons

Age gates, live chat, interactive maps, and more can be integrated

Custom QR Design & Management

Your QR code can have any icon you want in the center, and can be pointed to a different URL at any time

There is no easier method for someone drinking a bottle of your wine to quickly and easily access information specific to that exact bottle (vintage/vineyard/varietal). Without a QR code and BottleQR site, consumers have tod ig through your full website, and some good luck. 

Premium Add-Ons

Advanced integrations and services for an additional cost
Note: These are also available for your full winery website

Vinoshipper microsite template
VinoShipper Store

Sell wine directly from the BottleQR landing page with a VinoShipper integration

Best winery photography
Advanced Automations (Zapier, etc)

X

Best winery photography
Advanced Forms

TypeForm Setup & Integration. Run games, get user generated content, etc.

Best winery photography

x

Display detailed information on your vineyard, visible as viewers click or hover over each of your vineyard blocks

Bottle shots Ken Wright Cellars, Domaine Serene, Beaux Freres
Bottle Shots

Need high quality bottle photography? Our team offers the most afforable option on the market

Sample Age Gate page
360 Tours & Aerial Tours

X

Best wine product locator
Wine Distribution Map ($99 + $9/month)

An interactive, searchable map of the retailers and restaurants where your wines are available for purchase

Vineyard Map with highlighted blocks

Interactive Vineyard Maps

Display detailed information on your vineyard, visible as viewers click or hover over each of your vineyard blocks

Intercom, Hubspot, Tawk, Freshchat

Live Chat

X

Sample Age Gate page
Age Gate / Email Gate

Require users provide their DOB or email address before gaining access to your material

Best wine product locator
Community Wine Map

Let people show where they are drinking your wine, on a map! Setup of x map on ongoing plan to keep it updated

Tock, Cellarpass, Calendly, Acuity Scheduling

Reservation System Integration

Integrate a reservation system directly into the BottleQR site

Year Established
Products
Team Size
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FAQ’s

How Does This Work? What Are The Next Steps?

Not every website needs to go through a costly, custom design process. Some brands and projects just need a very basic website that achieves the most vital of business objectives.

Whether as a long-term lightweight website or a temporary landing page for specific campaigns, this is the fastest and most affordable option on the market to get a website live and working for our clients.

Why did Vinbound develop BottleQR?

Not every website needs to go through a costly, custom design process. Some brands and projects just need a very basic website that achieves the most vital of business objectives.

Whether as a long-term lightweight website or a temporary landing page for specific campaigns, this is the fastest and most affordable option on the market to get a website live and working for our clients.

Do people actually use QR codes?

YES! There has been a huge increase in QR in recent years, and camera phones now offer it by default. It has proven to be the fastest way to access a website, and with BottleQR you control the exact mobile experience they are directed to

Is there a contract or minimum engagement?

There is a 1-year minimum for all BottleQR sites. After 1 year you can cancel your subcription and take down your BottleQR site, although we recommend keeping it active for the time period that the vintage is in active distribution. Note that you can change the URL of the QR code at any point, and we will point the QR code to your core brand website on cancellation.

How many pages can the Microsite have?

Technically, one. The entire site is set to the core domain or subdomain of your choice. Deeper pages of microsites are actually hidden sections that appear by modal popup functionality.

For example, let’s say the main domain for the microsite is winery.com. If we create a deeper section that you access via a button, the url for that section is winery.com/#page. A second section would be winery.com/#page2. Thus multiple pages are not really being created but rather multiple sections that are hidden until a link is clicked.

Microsites are meant to be very small and should not be used by wineries or projects with a moderate to high amount of content— those sites need to be built on our normal Squarespace or WordPress packages. Search results will also just show your main landing page and not the deeper content.

Can it serve as my entire website on my own custom URL?

Yes. If it makes sense for your business, we can have the microsite be your entire website at a custom URL instead of a subdomain at BottleQR. This will cost an additional setup fee.

A ecosystem of microsites for your full portfolio

YOur core brand website is the sun, and each BottleQR site is a SKU-specific mobile experience in orbit 

Get Started Now

Let us know what template you are interested in.
We will be in contact to start your build right away.

These services are provided by Vinbound Marketing & Third Party Software