Introducing BottleQR

Managed Microsites & QR Codes For Wine Labels

Easily direct wine drinkers to SKU-specific nutritional details, tasting notes and more via QR code on the label

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Overview
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MicroSite Templates
WordPress QR Template
Website Landing PAges
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Pricing
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Including a QR code on your wine label is a huge untapped opportunity for wine brands. You can easily present information specific to that bottle of wine along with links to purchase, join your mailing list, etc.

The Problem

Your wine label shows a generic brand URL

Your core brand website is important, but it is broad and doesn’t cater to a specific bottle of wine. Consumers looking at your label often are searching for nutritional details, tasting notes, story content, etc specific to that SKU— and your winery homepage or a random google result probably isn’t where they should be directed to.

The Solution

A SKU-specific microsite / landing page accessed by QR code on your label

Direct your consumers to a microsite (a standalone mobile-only website) or a landing page on your existing website created specifically for your wine SKU. Select from one of our templates and provide your wine details– our team will create your wine microsite or landing page, generate a QR code to put on your label, provide a Google sheet to stay organized across a large portfolio, and continue to manage the landing pages and provide analytics.

BottleQR Manages The Entire Process

Microsite / Landing Page Creation

Choose from one of our microsite or landing page solutions and provide the desired content and branding. You have full control of what consumers see when they scan your QR code

QR Code Generation

A final URL and high-resolution QR code will be provided to your designer for inclusion on your wine label. The code points to your wine-specific site

Hosting & Managed Edits

We host your BottleQR microsite on a dedicated URL (name.bottleqr.com or name.yourwebsite.com), or set it up on a landing page on your existing site, and provide ongoing edits and oversight

Analytics & Client Portal

Analytics are emailed to your team on a monthly basis. You can always see which QR codes are active, where they are pointing and how they are performing

Year Established
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Option #1: Microsites

BottleQR microsites are simple mobile-specific websites created for a particular wine SKU. Each SKU has a specific domain at SKU.bottleqr.com or SKU.yourwebsite.com. The templates below are starting points… our team will customize each site to your brand and wine-specific content

How To View The Demos: Because BottleQR sites are intended to be viewed on a mobile device when the consumer scans the back of the bottle, please scan the below QR codes with your phone to view the demos

#1: Tile Links

An image or slideshow at top with tiled links below. This gridlike format offers quick navigation to wine details and CTAs

View Demo
Scan with phone to view Demo

#2: Minimalist Links

A series of stacked buttons linking to information specific to the bottle of wine. Buttons & background are fully customizable

View Demo
Scan with phone to view Demo

#3: Big Icon Links

Large icons and descriptive links offer an easy and visual way to access desired information about the wine

View Demo
Scan with phone to view Demo

#4: Bottom Links

A slideshow of images in the background with call-to-action buttons and social links in the bottom section

View Demo
Scan with phone to view Demo

#5: Traditional Long-Scroll

A traditional long-scroll mobile site. Scroll through a variety of sections, including wine details, mailing list signup, etc.

View Demo
Scan with phone to view Demo

#6: Simple Icons

An image background and simple icon menu. This template is clean and beautiful.

View Demo
Scan with phone to view Demo

Option #2: WordPress Template

Host all of your QR wine landing pages on a new WordPress website. We’ve created a WordPress template made expressly for your QR Codes with 3 different landing page styles to choose from. Site URL will be qr.yourwinery.com or similar

How To View The Demos: Because BottleQR sites are intended to be viewed on a mobile device when the consumer scans the back of the bottle, please scan the below QR codes with your phone to view the demos

#1: Visual Links

A high level overview of the bottle, followed by visual links to information about the wine (tasting notes, shop, etc)

View Demo
Scan with phone to view Demo

#2: Minimalist Accordion

Simple accordion dropdowns to expand and display information about the wine

View Demo
Scan with phone to view Demo

#3: Tabs & Buttons

Three tabs at the top to show SKU-specific information, followed by buttons to go to shop, mailing list, etc.

View Demo
Scan with phone to view Demo

Option #3: Landing Pages On Your Website

Rather than a microsite for each of your SKUs or a new WordPress website, Vinbound can create landing pages for each SKU within your existing website. This is only recommend if your website is easy to edit, loads quickly and is mobile responsive. These BottleQR landing pages are similar to the product pages generated by your online store, but with much more content including nutritional data, videos, mailing list signup, etc…


Customized Completely To Your Brand & Wine

Include any or all of the following features on your BottleQR microsite or landing page

Wine Details

Tasting notes, technical details, nutritional information, etc. All of the text-based content that you want people to know

Mailing List Signup

Display a newsletter signup form and send submissions directly to Mailchimp, Klaviyo, Constant Contact, etc.

Videos & Galleries

Embed photo galleries, Youtube, Vimeo, or custom uploaded video into your site

Forms

Embed any type of form that you want (survey, contact, club inquiry, reservation inquiry, etc)

Embedded Content

Embed content from a third party software service (Tock, reservation module, chat, etc)

Colors, Fonts & Backgrounds

Customize your site to your brand standards (colors, fonts, etc)

External Links

Link out to any other external website, including your main brand website, social media, online store, etc

Digital Downloads

Enable digital downloads of hosted files, such as PDFs of tech sheets and trade resources

Account Setup

$500

One-time setup fee for new clients

  • Consulting on best solution for your wine brand (landing page on your existing site vs wordpress stite vs independent microsites)

  • Creation of branded microsite or landing page template

  • Setup of shared Dropbox or Google Drive for you to provide assets across portfolio

After Account Setup, Three Pricing Options Depending on Solution:

Option #1
Best Price for 1-9 SKUs

Microsites

$150 Per Microsite

Per-Microsite build fee
One time, no monthly fees

  • Microsite creation with SKU-specific content

  • QR Code Generation (If needed. Label graphic designer often provides this)

  • Ongoing management/edits to the microsite

  • Hosting and SSL Security for 10 years

  • Google Sheet to keep track of microsite URLS and QR code status across full portfolio

  • Monthly emailed analytics reports

Get STArted
Option #2
Best Price for 10+ SKUs

WordPress Template with Landing Pages

$100/Month

Monthly Cost
Up to 20 landing pages per year

  • QR WordPress website at qr.yourwinery.com with SKU-specific landing pages (up to 20 SKUs per year)

  • QR Code Generation (If needed. Label graphic designer often provides this)

  • Ongoing management/edits to the microsite

  • Hosting and SSL Security

  • Google Sheet to keep track of microsite URLS and QR code status across full portfolio

  • Monthly emailed analytics reports

Get STArted
Option #3

Landing Pages on Your Existing Website

$300/month

Via Vinbound Partner Retainer
Up to 20 landing pages per year

  • Landing page creation on your website with SKU-specific content (up to 20 SKUs per year)

  • QR Code Generation (If needed. Label graphic designer often provides this)

  • Ongoing management of the landing pages (as well as the rest of your website via retainer)

  • Hosting and SSL Security

  • Google Sheet to keep track of microsite/landing page URLS and QR code status across full portfolio

  • Monthly emailed analytics reports

Get STArted

With BottleQR, you decide what you want your customers to see when they scan your QR code on the wine label. Our team will handle everything else.

Microsite Hosting & Management Features:

Hosting & SSL

Our team hosts and secures all BottleQR microsites on a subdomain at winetitle.bottleqr.com or on your own website subdomain

99.99% Uptime

Sites are built on technology that is far more resilient to downtime or hacks than WordPress or similar platforms

Super Fast

BottleQR microsites are coded to offer blazing fast loading times

Fully Managed Edits

Vinbound oversees the website and makes all changes on your behalf at no additional cost. Just email our team with your change requests.

Inherently Accessible

Our sites are ADA Compliant and very easy for people with visual disabilities to navigate

Ongoing Analytics

We integrate Google analytics into the site and set up monthly emailed reports to your team. We also track data via the QR code platform

There is no easier method for someone drinking a bottle of your wine to quickly and easily access information specific to that exact bottle. Without a QR code + BottleQR site, consumers have to dig through your full website or a Google search to (maybe) find what they are looking for.

FAQs

Am I legally required to list nutritional details on my label?

There is pending legislation in the United States that may require you to list nutritional details directly on your label OR via a clear and obvious link link (QR code). BottleQR was created with this in mind and is a system to manage QR codes and the information they lead to at scale for wineries with dozens or hundreds of active SKUs in the marketplace at a given time.

Do people actually use QR codes?

YES! There has been a huge increase in QR in recent years, and camera phones now scan QR codes by default without needing to access a specific app. It has proven to be the fastest way to access a website from a mobile device, and with BottleQR you control the exact mobile experience they are directed to.

How Does This Work? What Are The Next Steps?

Getting started is easy! Start by sending us an inquiry via the form below. We will then begin with our account setup process, which includes:

  • Creation of the URL structure that current and future QR codes should point to
  • Determination of whether each QR code should point to a landing page on your existing website, to a landing page on the WordPress template, or to a standalone microsite per sku
  • Creation of a design specific to your brand to use across portfolio of wines
  • Setup of a shared Google Drive for you to share assets and for us to track QR codes and microsite/landing page status across all SKUs

Once your account is set up and assets have been provided to us, we will then build out microsites or landing pages for all of the desired wines in your portfolio and provide the specific URLs and QR codes for each wine.

Your BottleQR microsite/landing pages will go live as soon as you want them to and will stay live and managed as long as you want. 

How far in advance do we need to set this up?

The most important first step is finalizing the URL where your QR code needs to point to and providing this URL to your label graphic designer prior to label printing (or we will create a QR code for you to supply to your graphic designer). However, the public-ready version of each microsite or landing page does not need to be completed until you start selling/distributing your wines.

Why did Vinbound develop BottleQR?

We saw a huge missed opportunity on the back of every wine label to better communicate the wine details + nutritional information and provide a quick link to easily purchase more of the bottle, join the mailing list, become a social media follower, etc.

Is there a contract or minimum engagement?

There is a 1 year minimum engagement if you choose the Retainer option ($300/month). There is no ongoing payment or contract for the microsite option ($150/microsite). Note that you can request to change the URL or the QR code at any point…we will point the QR code to your core brand website or anywhere else on cancellation of the BottleQR site itself.

How many pages can the BottleQR site have?

BottleQR microsites or landing pages are just one page… Deeper “pages” of these microsites are actually hidden sections that appear by popup or accordian functionality.

Microsites are not intended to appear in organic search results and are only intended to be accessed via QR code on a mobile device. Landing pages on the wordpress template or your core website are also intended just to be accessed by mobile device but may also appear in search results and will be desktop and laptop compatible.

How customizable is the QR code design??

QR Codes are generally very customizable and can branded to your wine brand with a logo, custom color, etc. You should work with your label graphic designer to design the QR code. We can also provide you some QR code designs if you don’t have a label designer able to provide this.

What is the advantage of pointing a QR code to a microsite or landing page versus my main website?

There are a number of advantages to using a microsite for your wine bottle details as opposed to a landing page on your core brand website

Speed: Microsites are very small in size and load extremely quickly

Fully Managed: Your main winery website may be difficult to edit, it may be impossible to get something simple that looks how you want it, or you rely on an unreliable IT team for any edits or development. Our microsites are extremely easy to edit and we guarantee same-day edits if managing changes on your behalf

Mobile Focused: Microsites are intended to only be accessed by mobile devices and are thus designed to be as user friendly on small screens as possible

Focused & Clean: Your main website probably has a lot more information that what a user is looking for if they scan a QR code. You can show just the important details about your wine without distraction

Get Started Now

We are your partner for wine QR Codes and Microsites