Your core brand website is important, but it is broad and doesn’t cater to a specific bottle of wine. Consumers looking at your label often are searching for nutritional details, tasting notes, story content, etc specific to that SKU— and your winery homepage or a random google result probably isn’t where they should be directed to.
Direct your consumers to a microsite (a standalone mobile-only website) or a landing page on your existing website created specifically for your wine SKU. Select from one of our templates and provide your wine details– our team will create your wine microsite or landing page, generate a QR code to put on your label, provide a Google sheet to stay organized across a large portfolio, and continue to manage the landing pages and provide analytics.
Choose from one of our microsite or landing page solutions and provide the desired content and branding. You have full control of what consumers see when they scan your QR code
We host your BottleQR microsite on a dedicated URL (name.bottleqr.com or name.yourwebsite.com), or set it up on a landing page on your existing site, and provide ongoing edits and oversight
Analytics are emailed to your team on a monthly basis. You can always see which QR codes are active, where they are pointing and how they are performing
There is pending legislation in the United States that may require you to list nutritional details directly on your label OR via a clear and obvious link link (QR code). BottleQR was created with this in mind and is a system to manage QR codes and the information they lead to at scale for wineries with dozens or hundreds of active SKUs in the marketplace at a given time.
YES! There has been a huge increase in QR in recent years, and camera phones now scan QR codes by default without needing to access a specific app. It has proven to be the fastest way to access a website from a mobile device, and with BottleQR you control the exact mobile experience they are directed to.
Getting started is easy! Start by sending us an inquiry via the form below. We will then begin with our account setup process, which includes:
Once your account is set up and assets have been provided to us, we will then build out microsites or landing pages for all of the desired wines in your portfolio and provide the specific URLs and QR codes for each wine.
Your BottleQR microsite/landing pages will go live as soon as you want them to and will stay live and managed as long as you want.
The most important first step is finalizing the URL where your QR code needs to point to and providing this URL to your label graphic designer prior to label printing (or we will create a QR code for you to supply to your graphic designer). However, the public-ready version of each microsite or landing page does not need to be completed until you start selling/distributing your wines.
We saw a huge missed opportunity on the back of every wine label to better communicate the wine details + nutritional information and provide a quick link to easily purchase more of the bottle, join the mailing list, become a social media follower, etc.
There is a 1 year minimum engagement if you choose the Retainer option ($300/month). There is no ongoing payment or contract for the microsite option ($150/microsite). Note that you can request to change the URL or the QR code at any point…we will point the QR code to your core brand website or anywhere else on cancellation of the BottleQR site itself.
BottleQR microsites or landing pages are just one page… Deeper “pages” of these microsites are actually hidden sections that appear by popup or accordian functionality.
Microsites are not intended to appear in organic search results and are only intended to be accessed via QR code on a mobile device. Landing pages on the wordpress template or your core website are also intended just to be accessed by mobile device but may also appear in search results and will be desktop and laptop compatible.
QR Codes are generally very customizable and can branded to your wine brand with a logo, custom color, etc. You should work with your label graphic designer to design the QR code. We can also provide you some QR code designs if you don’t have a label designer able to provide this.
There are a number of advantages to using a microsite for your wine bottle details as opposed to a landing page on your core brand website
Speed: Microsites are very small in size and load extremely quickly
Fully Managed: Your main winery website may be difficult to edit, it may be impossible to get something simple that looks how you want it, or you rely on an unreliable IT team for any edits or development. Our microsites are extremely easy to edit and we guarantee same-day edits if managing changes on your behalf
Mobile Focused: Microsites are intended to only be accessed by mobile devices and are thus designed to be as user friendly on small screens as possible
Focused & Clean: Your main website probably has a lot more information that what a user is looking for if they scan a QR code. You can show just the important details about your wine without distraction