Your core brand website is important, but it is broad and doesn’t cater to a specific bottle of wine. Consumers looking at your label often are searching for tasting notes, story content, etc specific to that SKU— and your main homepage probably isn’t where they should be directed to.
Direct your consumers to a microsite (a simple mobile website) created specifically for your wine SKU. Select from one of our templates and provide your desired customizations — our team will create your BottleQR site, generate a QR code to put on your label, and continue to host/manage the site and provide analytics.
Choose from one of our microsite templates and provide the desired content and branding. You have full control of what consumers see when they scan your QR code
We host your BottleQR website on a dedicated URL (name.bottleqr.com or name.yourwebsite.com) and provide ongoing edits and security
Analytics are emailed to your team on a monthly basis and are available in an online portal. You can always see which QR codes are active, where they are pointing and how they are performing
YES! There has been a huge increase in QR in recent years, and camera phones now scan QR codes by default without needing to access a specific app. It has proven to be the fastest way to access a website from a mobile device, and with BottleQR you control the exact mobile experience they are directed to.
Setup of your site is easy. Start by sending us an inquiry via the form below. We will then work with you to customize the site(s) exactly to your standards and will supply you with a high-res QR code to give to your label designer. Your BottleQR site will go live as soon as you want it to and will stay live and managed as long as you want.
You will need to have the QR code generated and supplied to your label designer in time for printing of your labels. However, the final version of the website does not need to be completed until you start selling/distributing your wines.
We saw a huge missed opportunity on the back of every wine label to better communicate the wine details and provide a central spot to easily purchase more of the bottle, join the mailing list, become a social media follower, etc.
There is a 1-year minimum for all BottleQR sites. After 1 year you can cancel your subcription and take down your BottleQR site, although we recommend keeping it active for the time period that the vintage is in active distribution. Note that you can request to change the URL or the QR code at any point…we will point the QR code to your core brand website or anywhere else on cancellation of the BottleQR site itself.
Technically, one. By design, BottleQR mobile websites are just one page… Deeper “pages” of these microsites are actually hidden sections that appear by popup functionality.
For this reason, these websites are perfect for a specific SKU, but not intended for your full winery or brand website. They are not intended to appear in organic search results and are only intended to be accessed via QR code on a mobile device.
Very! Your QR code can be a generic square design, or we can customize it any way you like (rounded corners, circle, logo in center of code, call to action around code, etc). We will provide you options as you work through our onboarding process.
There are a number of advantages to having a BottleQR microsite as opposed to pointing the QR code to a landing page on your own website
Focused & Clean: Your main website probably has a large banner