Search Engine Optimization (SEO) for Wineries

We’re pleased to offer an SEO checklist for wineries. Email us and we will send you the checklist with no further obligation

Vinbound Marketing provides SEO Audits and Ongoing SEO Management for Wineries

Search Engine Optimization (SEO) is incredibly important for every business, including wineries. In short, SEO is a series of best practices and technical actions taken to help your winery be found more easily online. It makes your website more attractive and understandable to search engines and other sites online.

Vinbound offers SEO audits, website SEO refinement and ongoing SEO management to ensure your winery website is found easily and displaying beautifully across all major online touchpoints. Our SEO services are catered specifically to wineries with WordPress or Squarespace websites looking to boost traffic and generate additional online sales, club signups and tasting room reservations.

The Three Types of SEO

There are three main types of SEO: Technical On-Site SEO, Off-Site SEO, and Content Marketing SEO. Each of these three pillars are equally important to your website’s Search Engine Optimization.

Technical On-Site SEO

Technical changes to your website code structure to improve website indexing and ranking

Off-Site SEO

Efforts to ensure consistency of brand and best use of imagery on all external websites

Content Marketing

Development of website resources to improve quality of website and attract more traffic

Technical On-Site SEO

On-site, technical SEO provides the code-specific search engine optimization work that is needed on the backend of winery websites to rank properly in search engines. This includes but is not limited to the following:

URL optimization
Keyword Optimization
Meta Tags & Alt Tags
301 Redirects of old or outdated content

Proper title and image tags
Search Console XML submission
Site speed and security improvements

Off-Site SEO

Off-site SEO is all about how well your business appears on maps, directories, apps and all other online touchpoints. This aspect of SEO ensures your winery is being found wherever anyone is looking, and includes some of the following aspects:

Auditing and citation building for consistent business information
Submission of best images to directories throughout the web
Optimization to Google, Bing & Apple Maps

Optimization of Google Business Profile
Ensure optimal listing on all niche industry sites (AVAs, DMOs, etc)
Monitoring and reporting on SEO tactics of closest competitors

Content Marketing SEO

Google actively rewards content (articles/blogs/resources) that is highly valuable to viewers by ranking it higher in search results. Content Marketing SEO involves the development of pages and ongoing blog articles that provide true value to visitors eager to visit your region or taste your style of wine. These sections of your website provide driving directions, tasting itineraries, recommendations on lodging and B&Bs, etc. Don’t be afraid to provide links to other businesses in your industry… it signals to Google that you are a wealth of information about your specific niche and worthy of them ranking you higher in search results.

This service from Vinbound includes:

Analysis of website pages and suggestions of page development to improve value of site and SEO. Focus on specific page development satisfying specific long-tail searches (i.e. Best wineries to visit in Dundee, Oregon)
Development of overall website content strategy

Hire Vinbound For Your Winery SEO

SEO Checklist: Free (Email Us)
Audit and Core Onsite SEO Package: $1500
Ongoing SEO refinement under retainer: ($300+/month)

Our audit and core SEO package makes immediate refinements to your onsite SEO and provides a list of recommendations for offsite and content marketing SEO. Most wineries subsequently hire Vinbound on retainer for ongoing SEO improvements and complete website management.