One of the most valuable tools that wineries with distribution can add to their website is a searchable map-based database of the restaurants, retailers, and other locations where your wines can be purchased. Analytics prove that consumers use this tool more than any other resource on a winery website!
In the past it was very difficult to put together a reliable map solution to display where wines are distributed, but today the process is made seamless with the help of Grappos and LocalSip.
Grappos is a third-party platform that makes it easy for wineries to upload their distribution data and host a product locator map on their website. The Grappos product locator is designed specifically for wineries and includes dedicated account management to ensure your data is received and formatted properly before it appears on your locator.
With LocalSip, you can easily list the locations where customers can easily find your spirits, wines, ciders, and beers. LocalSip location services are powered by Google Maps and customizable to match the colors, fonts, and theme of your existing website.
While not created specifically for the wine industry, Storerocket is an excellent solution that makes it easy to upload your list of retailers/restaurants and embed the map on your website.
In our experience, Grappos is best if you have a ton of SKUs and a constantly changing data set. The Grappos team provides ongoing management of your distribution data, and the Grappos platform allows users to easily search for specific SKUs.
LocalSip is much more affordable and is better for a more general map which shows which retailers carry your products, but without the ability to see exactly which of your products is at the retailer.
Vinbound can integrate one of these solutions in your website a la carte or as part of a larger website build.
Our BottleQR service generates a QR code for your label and a mobile website specific to your wine SKU
Our BottleQR service generates a QR code for your label and a mobile website specific to your wine SKU
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