Website Management & Marketing Retainers for Wineries

Vinbound is proud to host and manage over 150 winery websites, with a dedicated team providing content updates, tech support, SEO and more

Winery websites are often complex systems that require ongoing maintenance in order to run smoothly. Vinbound Marketing specializes in the development, hosting and management of websites for wineries.

We offer three monthly website hosting and service plans to ensure your website stays fully-functional and updated for the long-run. We also offer an SEO and label QR code retainer.

Three Packages To Consider:
Core Hosting & Security ($50/month)
Complete Site Management ($150/Month)

Partner Retainer ($500/month)
Optional Add-Ons:
Search Engine Optimization
Wine LAbel QR Code Management
Submit Retainer Request

These Wineries Trust Vinbound to Completely Manage Their Websites:

Option 1

Core Website Hosting & Security


For our winery clients on WordPress, our core hosting and security package ensures your website always stays live, fast, secure and fully functional.

This plan does not include content changes or ongoing development to the website. These are charged at our normal hourly rate of $150/hr. Our higher retainer tiers do include ongoing site edits.

  • Hosting on dedicated cloud server
  • Lifetime SSL Certificates
  • Daily Data backups
  • Security Monitoring / Malware Scans
  • Broken Link Monitoring
  • Downtime monitoring and resolution
  • Ongoing updates to wordpress themes, plugins and versions to prevent hacks
  • Ongoing addition of image alt tags for ADA compliance
  • Content Changes/Additional Work Provided at $150/hr

Option 2

Complete Site Management


Our most popular tech support plan. This plan includes an hour of work each month to make edits to your site, provide training videos to your team and monitor for any broken elements within your links and navigation.

  • All Core Hosting & Security Features Listed Above
  • 1 Hour Monthly Edits / Custom Support
  • Monthly Website analytics reports
  • Ongoing Training Videos To Your Team

Option 3

Partner Retainer


For the winery that needs more than the website essentials, including ongoing website development, ADA compliance, analytics reports, photography services and digital marketing consulting. Partner retainers require a 1-year commitment.

  • All Basic & Core Hosting and Management features
  • 4 Hours Monthly Content changes/development to website
  • Accessibe for ADA Compliance ($490/year value)
  • Google Business Profile Management (Addition of new photos and posts)
  • Up to 25 SKU-specific landing pages per year for wine label QR codes
  • Quarterly digital marketing consulting meetings
  • 12 Bottle Shots Per Year
  • 1 aerial Photoshoot per year for Oregon/Washington clients
  • Advanced Website Analytics: Hotjar Heatmaps
  • Monthly SEO Analytics Reports

Optional Add-On

SEO Add-On

Inquire for Pricing

Ongoing Search Engine Optimization management, reports and strategy for winery websites. Can be added to any of the above retainers or opted for a la carte.

  • SEO Audit to get started
  • Immediate Core Website SEO Improvements (Meta Tags, Alt Tags, URL Structure, Site Speed, etc)
  • Keyword analysis and copy improvements
  • Development of On-Site Content landing pages and copy
  • Improvement of off-site touchpoints (Google Business, Review sites, industry sites)
  • Monthly SEO Analytics REports
Learn More about Our SEO PAckage

Optional Add-On

Wine Label QR Code Add-On

Included in Partner Retainer or A La Carte

Add a QR code to all of your future wine labels to direct consumers to information specific to that specific SKU. This may soon become a requirement with federal nutritional information legislation

  • Creation of landing pages or microsites for each of your wines
  • Quick display of sku-specific information, including Nutritional details, tasting notes, links to purchase, etc.
  • Generation of URL and QR codes for your designer to incorporate into your wine labels
  • Analytics to review number of QR Code scans per month
  • System to keep track of active QR Codes and where they point
Learn More about Our QR Code Service

Submit Retainer Request